The Outer Line: Page 5

Commentary and Analysis

The Outer Line: BMC in crisis — the same old problem

Cycling’s long-standing investment and sponsorship challenges are once again taking center stage. Just a few weeks ago, Deloitte Consulting was rumored to be the lifeline that would allow the soon-to-be-former Team BMC to continue as one of the WorldTour’s “super-teams.” The main surprise concerning Deloitte’s potential commitment as a new sponsor for BMC was that […]