Israel-Premier Tech will sponsor the Roland Cogeas Edelweiss team from 2022.
Canadian accent grows stronger with new co-sponsor and five of the six of Canada's men's WorldTour riders now on the team.
Team owned by Sylvain Adams will be known as Israel-Premier Tech for 2022.
Lead sport director Rik Verbrugghe promises the team is also betting on developing talent: 'Everyone wants to find the next Tadej Pogačar.'
Four-time Tour de France winner underwent months of sessions in high-pressure chamber to help rehabilitation following 2019 crash.
The veteran Dane sat on the sidelines as Premier Tech managment tested waters with several teams before securing him a spot at Israel Start-Up Nation for 2022.
ISN team owner Sylvan Adams is unabashedly pro-Israel but pushes back against the concept of 'sportswashing.'
Israel Start-Up Nation: Roster nearly full, confirms contact with Premier Tech, Chris Froome to stay put
ISN owner Sylvan Adams confirms Premier Tech talks and says four-time Tour de France winner Chris Froome 'will retire as a rider from our team.'
In an exclusive interview with VeloNews, ISN owner Sylvan Adams recounts the 'cloak and dagger' rescue operation and explains why he wanted to help.
Israel Start-Up Nation owner Sylvan Adams and UCI played key roles in helping young female Afghan cyclists escape the clutches of the Taliban.
Froome's captaincy role at the Tour de France hints toward his future behind the scenes with Israel Start-Up Nation.
Israel Start-Up Nation pledges to promote cycling in Rwanda in longterm project.
Chris Froome will remain in California while most of the team will convene for a camp in Spain.
2021 will see the Canadian star return to the wing of the two men that started his cycling career over six years ago.
British former pro rider Cherie Pridham set to join squad for 2021 having owned and managed British conti team Vitus Pro Cycling.
Sylvan Adams: ‘We are all-in with Chris.’
Houle feels that national body is failing to support road cycling as budget squeeze leads to focus elsewhere.
Four-time Tour champ will help in design of new time trial bike.
How many masters racers do you know who can bring the Giro d'Italia to new countries?
Timing, money and ambition add up to momentous transfer.