The company already provided bikes for the Pro Continental team, and now will serve as title sponsor.
Filippo Pozzato remains a big draw for Italian fans, and if he can resume his winning ways, so much the better, says new team Southeast
The 34-year-old rode for the Pro Continental team in 2012, and with the squad securing a license for 2016, he appears close to rejoining.
The Italian-registered Pro Continental squad saw Ramon Carretero fail a test for EPO in April
Southeast hopes the Italian's presence on the squad will help it gain a Giro d'Italia wildcard invite