Opinion

Op-ed: The secret handshake for bicycle racing sponsorship in the U.S.

Ever wonder why a U.S. company outside of the bicycle industry would invest in bicycle racing? Here’s a hint: it has nothing to do with athletic excellence or a love of the sport. Any marketing executives who buy a sponsorship based on a personal passion for the sport should polish up their resumes, because they’ll be looking for a new line of work.

Lance Down Under: Are Armstrong’s seven-figure appearance fees worth every dollar?

Editor’s note: Since he embarked on an ambitious return to cycling at the 2009 Tour Down Under, opinions on Lance Armstrong’s undisclosed appearance fees have ranged from “staggering” and “embarrassing” to an “opportunity to showcase South Australia to a global audience.” Anthony Tan reports on the impact of cycling’s leading figure in Australia and the […]