Van Vleuten celebrated 'the biggest turnout ever' as she auctioned off old kit at her local bike shop in the Netherlands.
The 31-year-old has been making continued progress after suffering severe brain injury.
The Dutch rider was in a coma for four months after hitting her head in a crash in December 2021.
Blue-black jersey part of cycling apparel collection designed by Pieters, who continues rehabilitation after suffering serious brain injuries in December crash.
'A fund has been set up for Amy so that, partly thanks to donations, she can hopefully make use of all the opportunities that are possible for herself.'
The Dutch national champion is able to spend weekends at home with her family and understands more of what is said to her, but is still unable to talk.
The Dutch national road race champion was placed into a coma after suffering a head injury following a training crash in December.
Amy Pieters has been in a coma since December following a training crash in Spain.
The Dutch rider lost consciousness when she crashed during a training ride with national team members in December.
The Dutch road and track rider remains unconscious but was cleared by a medical team to continue recovery in her home country.
The Madison world champion has been in an induced coma, to aid recovery, since crashing on December 23.
2020 world champ Ceylin del Carmen Alvarado enjoys best race of season after struggling to hit the podium through the winter so far.
Dutch star remains in Spanish hospital after crashing in training before Christmas and undergoing surgery on her head.
Pieters' family and staffers have traveled to Spain to visit Dutch star while she is kept in induced coma after training crash.
The Dutch rider had surgery on her head to alleviate pressure caused by the crash in Alicante.
The SD Worx rider underwent surgery on her head following a crash while training on the road, near Calpe, Spain.
Belgian race boosts winner's purse to €18,800, making it the richest one-day payday on the women's calendar for 2022.
Hayter wins world title after breakout road and track season, Kirsten Wild and Amy Pieters make it three-in-a-row in women's madison, and more.
Amy Pieters sprints to victory after 10 riders break clear on aggressive second stage as French 22-year-old Clara Copponi takes over the race lead.
VN news ticker: Kévin Reza to retire at end of season, Pieters, Muzic, García new national road champions
Here's the news making headlines for Saturday, June 19.
The victory is the first for Amy Pieters this season, and the fifth for SD-Worx so far in 2021.
Despite a WorldTour win drought, Boels-Dolmans riders confident in team strength and happy to see the peloton grow deeper and more competitive.
The Wiggle – High5 rider wins the rainy stage in a fast sprint ahead of Lisa Brennauer and Marianne Vos.
The Dutch time trialist puts her skills to good use on the rain-soaked Champs-Élysées, holding off the pack to win in Paris