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TOC Fashion Watch: Hincapie’s new look

When High Road unveiled its 2008 kits, it was an all-black affair with red and yellow lettering that looked vaguely out of the Performance Bicycle clearance rack. Given the teams’ strict anti-doping philosophy, I was surprised they hadn’t gone with white —pure as the driven snow, and all. But prior to the team’s official presentation last week, the black jerseys had given way to white, while the black shorts and Ocean Pacific-style font remained. It’s simple and straightforward, even if it doesn’t immediately say “world class cycling team.”

When High Road unveiled its 2008 kits, it was an all-black affair with red and yellow lettering that looked vaguely out of the Performance Bicycle clearance rack. Given the teams’ strict anti-doping philosophy, I was surprised they hadn’t gone with white —pure as the driven snow, and all. But prior to the team’s official presentation last week, the black jerseys had given way to white, while the black shorts and Ocean Pacific-style font remained. It’s simple and straightforward, even if it doesn’t immediately say “world class cycling team.”
 |  Photo: Andy Pemberton
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TOC Fashion Watch: Hincapie's new look
When High Road unveiled its 2008 kits, it was an all-black affair with red and yellow lettering that looked vaguely out of the Performance Bicycle clearance rack. Given the teams’ strict anti-doping philosophy, I was surprised they hadn’t gone with white —pure as the driven snow, and all. But prior to the team’s official presentation last week, the black jerseys had given way to white, while the black shorts and Ocean Pacific-style font remained. It’s simple and straightforward, even if it doesn’t immediately say “world class cycling team.”
 |  Photo: Andy Pemberton
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