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Spot Brand buys Maverick American

Spot Brand, best known for the belt drivetrain it introduced last year, has acquired Maverick American, a mountain bike and suspension company founded in 1999 by Paul Turner and Frank Vogel. Frank Scurlock, co-owner and VP of operations of Spot Brand Bicycles, confirmed the purchase this week. Scurlock along with a tight-knit owner-management group, purchased the Spot Brand in 2006. The company, based in Golden, Colorado, made waves at the Interbike tradeshow with a belt-driven bicycle drivetrain called Carbon Drive, a product developed in conjunction with Gates Rubber.

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By Matt Pacocha

Spot Brand, best known for the belt drivetrain it introduced last year, has acquired Maverick American, a mountain bike and suspension company founded in 1999 by Paul Turner and Frank Vogel.

Frank Scurlock, co-owner and VP of operations of Spot Brand Bicycles, confirmed the purchase this week.

Scurlock along with a tight-knit owner-management group, purchased the Spot Brand in 2006. The company, based in Golden, Colorado, made waves at the Interbike tradeshow with a belt-driven bicycle drivetrain called Carbon Drive, a product developed in conjunction with Gates Rubber.

Maverick American was born of want in the late ’90s; Turner and Vogel each wanted a full-suspension bike, and not happy with the industry’s options, the duo designed their own. They rode it, their friends wanted it, so the company was founded. Earlier in the 1990s, Turner was a co-founder of Rock Shox. The company is based in Boulder, Colorado.

But owning and running a company isn’t the same as building bikes for your friends, so after almost 10 years of riding ups and downs associated with small business ownership, Turner and Vogel sold.

But they wanted the right buyer.

Frank Scurlock was an early co-owner of Maverick American but left eight years ago. He ended up being the one Maverick decided on.

“Paul, Frank and I have always remained friends,” said Scurlock. “Even though, when I got out of it last time, it was kind of like, ‘I don’t want to see another Maverick for years,’ just because it was a small company and it had all the trappings of a small company. I think Paul and Frank got to a point where they had to dig their heels in the sand and realize that they didn’t want to run a bike company.”

According to Scurlock, Spot wasn’t looking to buy Maverick or any other bike brand.

“Everything has kind of flowed organically,” he said. “But when you really sit down, it’s adding gray hair to me and everybody else here. We really had to look at each other and say, are we entrepreneurs selling something we’re passionate about or are we businessmen? Unfortunately, [against all of our best business sense] we’re guys that are passionate about the sport, that love the brand and love the fact that in two to three years the two brands won’t be huge, but will be a little bit larger, a little bit stronger and we’ll be able to offer a product that we believe in.”

Turner and Vogel will continue designing for themselves and Maverick through a separate design company called Black Glass Design.