With a healthy sponsorship portfolio for the 2012 Larry H. Miller Tour of Utah, organizers have already begun planning to extend the event next year.
According to a press release on Wednesday, the six-day stage race has received sponsorship extension agreements from Wasatch Front Subaru Dealers, matched by an extended sponsorship commitment by the Larry H. Miller Group of Companies.
With deeper pockets sewn up for 2013, organizers plan to extend the race to southern Utah for the first time. Steve Miller, president of the Tour of Utah, said that, “we have formed an exploratory committee to look at expanding the geographic reach of the event to southern Utah.”
The race, which dubs itself “America’s Toughest Stage Race,” boasts eleven primary sponsors, in addition to its title sponsor, each of which have chosen to extend their sponsorships with the race.
Subaru is to continue serving as the official vehicle of the stage race, and will provide 80 vehicles to the race for teams, medical crews, and race officials.
The Utah Sports Commission continues to place its name on the awards jerseys. Additionally, it will continue to assist in recruiting the 2,000 volunteers needed to stage the race.
Other notable sponsors that are increasing their activation include the Exergy Development Group (which sponsors the Exergy men’s team and Exergy-Twenty12 women’s team), and UnitedHealthcare, which sponsors a Pro Continental team of the same name.
Seventeen teams, including seven top-level ProTeams, will race the 545-mile event, which starts on August 7.
Organizers will release details of the expanded 2013 route after this year’s race.