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Sponsor outlook is sunny for Giant – Alpecin

When some teams are set to close their doors at the end of 2016, Giant - Alpecin's stay open for at least three years.

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At the end of 2016, when IAM Cycling and Tinkoff will be calling it quits, Giant – Alpecin will be able to keep riding for at least three more years. Sunweb, one Europe’s leading vacation providers, and sponsor to the Giant – Alpecin team, has agreed to become a team title sponsor for the next three years. The team will be known by its new name on January 1, 2017.

Sunweb has been a partner of the Giant – Alpecin team since 2015 and has also sponsored pro European cyclocross teams in recent years. The team will start a new development program based in Germany, in an effort to raise the next generation of cycling stars.

“For 25 years it has been in our DNA to take care of millions of travelers. Our aim is to fulfill this caretaker role for the team and the whole cycling community,” said Sunweb CEO Gert De Caluwe. “We will be able to connect with a new audience of passionate cycling fans, especially in our growth countries. We will have a special focus on Germany, the country with the biggest outbound travel market in Europe.”

Tom Dumoulin, who won stage 9 of the Tour de France on Sunday said, “This is huge news for everyone in the team. It is fantastic to see that this partnership offers us the stability needed to continue the great strides we have made over recent years. It is fantastic that such a recognized organization as Sunweb sees the financial potential of our sport in general and supports our team’s specific goals and overall vision.”

 

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