Rapha making London delivers by bike courier; Strava launches Box Hill challenge

Rapha, Strava launch special programs around London Games to avoid gridlock, challenge Box Hill climbers

While it may be commonplace to see a cyclist riding round London wearing a Rapha kit and matching pink-accented messenger bag, during the Olympics the aforementioned cyclist might be riding with the purpose of making special deliveries for Rapha.

The London-based company has taken the city’s warning of potential gridlock during the Olympics to heart. To battle traffic Rapha is enlisting a courier service to make same-day deliveries around London during the Games. Olympic-goers and Londoners also have the option to shop in Rapha’s newly opened storefront in London’s Soho district.

Rapha will be using the courier service for the two weeks of the Olympics, beginning July 27.

The couriers will be wearing Rapha Classic jerseys and using limited edition messenger bags made for Rapha with hi-vis pink accents. All shoppers receiving a delivery by bike will be entered to win a custom Rapha messenger bag, which will also be delivered by bike.

Strava’s Box Hill Segment Challenge

Strava is giving average Joes another opportunity to measure themselves against the pros. This time, Strava has created a segment challenge for the 1.6-mile Box Hill climb that is the cornerstone of the men’s and women’s Olympic road races.

Entrants into the challenge have until August 18 to get in as many attempts as possible on the climb, though it is closed for the road races July 25-30. Strava will provide “surprise awards” to the top three men and women. Pros are not eligible for prizes, but they will still go after the bragging rights.

Join the challenge >>