Premier Sports Group seeks 2016 title sponsor for Team SmartStop

Team SmartStop will lose its title sponsor at the end of the 2015 season, and Premier Sports Group is looking for a replacement

Premier Sports Group, owner of Team SmartStop, is seeking a new title sponsor to take the team into the 2016 season.

SmartStop Self Storage has sponsored the team since its introduction in 2011 as presenting sponsor. The company took over sponsorship of the team from Mountain Khakis in 2013.

During this time, Team SmartStop has won four national championship titles, the yellow jersey at the Larry H. Miller Tour of Utah, and the overall win at the Tour of the Gila.

“We could not have achieved the success and growth of the program without the steadfast support of SmartStop and specifically Michael Schwartz,” said Premier Sports Group owner James Bennett in a press statement. “Their excitement for the sport was contagious in the organization and the success that we had was directly linked to their desire to see us at the top step of the podium. We will miss their involvement, but we understand that all good things must come to an end, and we welcome a new chapter in our organization to take this successful platform to another company interested in racing at the highest level in North America.

“We have weathered this storm before and always been able to improve upon this program from year to year. While we have a great basis to field a team next year, we are looking for the right partner to represent their company and rebrand the team. We feel that with continued access to this continent’s premier events, we can provide a marketing experience like no other, but again, it is subject to finding the right company who can see the value we provide.”

Team SmartStop is currently taking a three-week break from racing and will begin the second half of the season on August 3 at the Tour of Utah.