Road

Pepsi is new title sponsor of Tour of the Battenkill

Pepsi is the new presenting sponsor for one of the fastest growing road races in the U.S., the Tour of the Battenkill in Cambridge, New York. The soft drink company plans to provide riders and spectators at the April 18 pro race with a variety of its beverages, including Gatorade and Aquafina.

Pepsi is the new presenting sponsor for one of the fastest growing road races in the U.S., the Tour of the Battenkill in Cambridge, New York.  The soft drink company plans to provide riders and spectators at the April 18 pro race with a variety of its beverages, including Gatorade and Aquafina.

“The Tour of the Battenkill is a world-class event that essentially takes place in our backyard,” said Bill Morgan, regional sales director of Pepsi Beverages Company. “We have seen the type of excitement it has brought to the community and we’re pleased to officially support the event this year. We look forward to watching the athletes compete on race day.”

Tour of the Battenkill director Dieter Drake said the event has struggled to find sponsorship.

“We’ve struggled since December to find a way to make this event happen in its entirety,” said Drake. “Getting on the international pro calendar was a goal we accomplished this year and Pepsi will allow us to move forward.”

Joining Pepsi as a major sponsor this year is Trampoline Design of Glens Falls, New York. The design and communications firm also is providing all media for the 2010 event, including event logos, all branded material, event advertising, and the newly-launched Web site – www.tourofthebattenkill.com

The 2010 Tour of the Battenkill will be held over two weekends in April: the Pro/Am on Saturday, April 10; the Ride2Recovery CycleFest – a non-competitive ride to benefit wounded veterans – on Saturday, April 17; and the Professional Invitational on Sunday, April 18.

Organizers expect more than 2,000 riders in 25 categories to compete in the Pro/Am. The Professional Invitational will feature between 22 and 25 teams and 200 professional and elite riders from North America, Europe, and Australia competing over a 124-mile course that is about 25 percent dirt roads. All events start and finish in Cambridge.