Omega Pharma-Quick-Step has a brand-new new team kit just in time for a three-day team-building event in Belgium.
The squad unveiled its 2012 jersey on Monday during a press conference held at the MAS museum in Antwerp.
The jersey, produced by Vermarc Sportswear, features three colors — white, black and Blizzard Blue — and sports the rider’s name on the back.
“We opted for a jersey with a white color base to enhance the visibility of our sponsors’ logos while retaining the team’s traditional identity through black and Blizzard Blue graphics, which make the shirt unique,” said team manager Patrick Lefevere.
“In our opinion this jersey is the perfect synthesis of modernity and elegance, and I’m sure our fans are going to love it. Now it’s up to our athletes to make it a winner.”
Following the unveiling team riders and staff were to begin a three-day team-building event in the forest at the center of Zilvermeer Park in Mol.
In addition to participating in a series of activities intended to reinforce confidence, stimulate creativity and promise communication for the entire group, the team will be divided into small groups of six or seven, made up of athletes, staff and management, who will take each other on in various friendly encounters.
“The team has really been rebuilt as far as the number of new riders and staff. We thought a team-building event could be the ideal solution to connect people and start creating a strong sense of team spirit,” said team trainer Tom Steels. “We believe this team building will provide us with some interesting data and help us better understand the particular skills of each of our athletes and staff members.”