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Must Read: Pro Challenge’s economic impact deepens

With host cities getting both a start and a finish, the economic impact of the USA Pro Challenge is more focused, say organizers and communities

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USA Pro Challenge economic impact deepens with hosts getting finish, start — The Denver Post

VAIL — When the USA Pro Challenge peloton rolled into the Front Range last year, the cycling circus had stopped in eight different host cities.

This year, as the race cruises into the Front Range, the party has started and finished in only four communities, delivering a more concentrated impact on host cities Aspen, Breckenridge, Steamboat Springs and Vail.

“We are learning. We learn something new each year. The ability to start and finish in one city is something that is working well for us. The economic impact for that city is better, and it allows fans to plan mini-vacations. It’s good for the local community, and I think we will see its success evidenced in bigger crowds,” said race chief Shawn Hunter.

Organizers and businesses in the four high-country host cities are heralding the new model.

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