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The Israel-Premier Tech and Israel-Premier Tech Roland squads have unveiled their new team kits for 2023.
The men’s and women’s teams will share a title sponsor for next season, as well as a similar visual identity.
The recently relegated men’s ProTeam has brought on EKOÏ to make its kits, and with it has come a new design.
Who doesn’t love #NewKitDay?! 🔥
We’ve gone for something a little different for 2023. Blue and white with a splash of new color, and our star and P monogram on the back to help us stand out!
— Israel – Premier Tech / Israel Cycling Academy (@IsraelPremTech) December 16, 2022
The white and blue jersey has been replaced by a tie-dye-esque design reminiscent of EF Education First team kits of years past, only with blue and purple leading the charge instead of pink.
The team is keeping things simple on the bibs, opting for simple black shorts with white logos and no accent colors.
The Israel-Premier Tech Roland Women’s WorldTour team is also rolling out a similar design, ditching the previous red jersey design. Q36.5 makes the women’s team kit.