Evans, Hincapie, others to attend Davis Phinney Foundation fundraiser in Denver

Living the Ride brings together 7-Eleven, BMC Racing squads to support the Davis Phinney Foundation

BOULDER, Colorado — Marketing firm Cycling Soul and Acura will host an all-star fundraising event for the Davis Phinney Foundation following the final stage of this month’s USA Pro Challenge in Denver.

The Living the Ride event will take place on August 26 at the Grand Hyatt Hotel in Denver and will feature a cocktail hour with former 7-Eleven riders, including Phinney, Ron Kiefel, Tom Schuler, Raul Alcala, Chris Carmichael, Jeff Pierce, Doug Shapiro and Eric Heiden, and team owner Jim Ochowicz, as well as current BMC Racing athletes Cadel Evans, George Hincapie, Taylor Phinney, Tejay van Garderen, Mathias Frank, Ivan Santamorita and Micheal Schär.

At the event’s launch in May, Cycling Soul’s Julie Hudetz proclaimed it to be “the first event combining Davis and Taylor (Phinney) with BMC riders.”

Living the Ride will feature stories recounted by members of both teams about racing in Europe and racing for Ochowicz, and will be followed by two book signings, one by the entire 7-Eleven team of “Team 7-Eleven” and one by Davis and Taylor Phinney of “The Happiness of Pursuit: A Father’s Courage, a Son’s Love and Life’s Steepest Climb.” There will also be a fashion show of cycling clothing from the 7-Eleven era to today and a silent auction will benefit the foundation.

Read an excerpt from “Team 7-Eleven” >>

“Top Chef” champion Hosea Rosenberg will cater the four-course gourmet dinner.

Tickets are $250 and can be purchased at or at select special events; follow Cycling Soul online for more information about tickets purchasing.

Caryn Maconi contributed to this story.