BOULDER, Colo. (VN) — The upcoming major stage race in Colorado now has its third title since plans were first made public last August.
The race will now be known as USA Pro Cycling Challenge for Millennium Promise.
The race’s owners have donated its title sponsorship to Millennium Promise, a global nonprofit that targets extreme poverty.
“We’re the first major sporting event to take a presenting sponsorship and offer it to an international charity, a not for profit,” said event chairman Shawn Hunter. “A bicycle allows a health care worker to see four times more patients in a day. It really is bicycles saving lives.”
The race is owned by Rick Schaden, the founder of the Quizno’s sandwich chain, and his father Richard, both of whom volunteer with the Millenium Promise.
According to a representative from the race, the Schadens have been involved with Millenium Promise for five years and have financially supported three African villages during that time.
The name change comes with an immediate donation of 1,000 bicycles to healthcare workers across the African continent. “During the race, we will use our assets on the ground and television to spotlight Millenium Promise, spotlight their great work and allow people to donate.”
When the race was first announced on the steps of the Colorado state house, it was to be called the Quiznos Pro Challenge. Last month, the name was changed to USA Pro Cycling Challenge
The event will be held August 22-28.