By VeloNews Interactive
The U.S. Postal Service has entered a three-year extension of its sponsorship of the American-based cycling team of Lance Armstrong. Tailwind Sports, the agency that owns and manages the U.S. Postal Service team, issued a release Monday stating that the Postal Service has extended its support through 2004.
“We are honored and excited that this extension will enable us to continue to build an already successful program into a true dynasty in the sport,” said Mark Gorski, the CEO of Tailwind Sports. “We are equally as proud of the marketing success of our program and what we have accomplished on behalf of our many long-time sponsors.” The sponsorship of Armstrong and the team helped increase brand awareness on a global basis. “The Postal Service’s sponsorship of the cycling team has had a dramatic impact on many facets of our organization’s business and culture,” said Gail Sonnenberg, Senior Vice President and Director of Sales for the U.S. Postal Service. “Through the sponsorship, the Postal Service has been able to convey its attributes to the world.”