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$113,300 on the line at London Women’s WorldTour

Prudential RideLondon, a one-day women's WorldTour race, announced Wednesday that it will offer a 100,000 euro prize purse.

Prudential RideLondon, a one-day women’s WorldTour race, announced Wednesday that it will offer a 100,000 euro prize purse ($113,305), equaling that of the corresponding men’s event the weekend of July 30-31.

“Prudential RideLondon has set new records for cycling every year. It is the biggest festival of cycling in the world and it is wonderful to see that the new UCI Women’s WorldTour race has been awarded full parity with the men’s event,” UCI president Brian Cookson said.

The 2016 race will run on a 5.5km circuit in central London. Canyon – SRAM’s Barbara Guarischi is the defending champion in the women’s event, held Saturday, while BMC’s Jean-Pierre Drucker won the men’s event in 2015.

“We believe in equality in sport,” said event director Hugh Brasher. “Last year, the Prudential RideLondon-Surrey Classic became the world’s richest men’s one-day race and we believe that it is right that the prize money for our new UCI Women’s WorldTour event matches that, setting a new standard for women’s cycling. This is the same policy that we have operated at the London Marathon for many years.”