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PRESS RELEASE: VeloNews signs as 2004 Pro Cycling Tour media partner

NORRISTOWN, PA (March 15, 2004) – The Pro Cycling Tour (PCT) announcedtoday an agreement with VeloNews as a sponsor of the 2004 Pro Cycling Tourand its events in Philadelphia, New York City, Vail, and San Francisco. As a PCT media partner, VeloNews, the journal of competitive cycling, willreceive prominent visibility and co-branded media opportunities at ProCycling Tour events.“The Pro Cycling Tour is a great series, and a key component of theU.S. bike racing calendar,” says Dave Whittingham, Inside Communications’Marketing Manager. “We’re enthusiastic about our partnership with the PCTin

By Press Release

NORRISTOWN, PA (March 15, 2004) – The Pro Cycling Tour (PCT) announcedtoday an agreement with VeloNews as a sponsor of the 2004 Pro Cycling Tourand its events in Philadelphia, New York City, Vail, and San Francisco. As a PCT media partner, VeloNews, the journal of competitive cycling, willreceive prominent visibility and co-branded media opportunities at ProCycling Tour events.“The Pro Cycling Tour is a great series, and a key component of theU.S. bike racing calendar,” says Dave Whittingham, Inside Communications’Marketing Manager. “We’re enthusiastic about our partnership with the PCTin 2004, and especially excited to see the continued growth of the Tour.The new PCT Rocky Mountain Classic at Vail will be a great addition.”The Pro Cycling Tour kicks off the week of June 1-6 with the WachoviaCycling Series which includes the 20th anniversary of the Wachovia USPROCycling Championship in Philadelphia, followed by the BMC Software NewYork City Cycling Championship, August 1; The PCT Rocky Mountain Classicat Vail, Colorado, September 3-5, and culminates with The T-MOBILE INTERNATIONAL,presented by BMC Software in San Francisco, September 12. Five-timeTour de France champion, Lance Armstrong, will compete in both the Vailand San Francisco events alongside his teammates on the U.S. Postal ServiceTeam.Founded in 1987, Inside Communications publishes VeloNews, the world’slargest bicycle racing magazine; Inside Triathlon, the leading multisporttitle; and Ski Racing, the international journal of ski competition. Thefirm also publishes books under its VeloPress imprint, runs the VeloGearmail-order and e-commerce subsidiary; and operates the Denver, Chicagoand San Francisco VeloSwaps, the nation’s leading cycling swap meets. VeloNews.com,launched in June 1994 as the first sports magazine with a Web site, deliveredover 50 million page views and averaged over 300,000 unique visitors amonth in 2003, with a high of almost 738,000 visitors for the 2003 Tourde France.Now in its sixth year, the PCT is the nation’s only all professionalroad cycling series featuring world-class athletes, live television coverageand community festival events. The PCT is owned and managed by ThresholdSports LLC and is sanctioned by USA Cycling, the national governing bodyfor cycling in the U.S. Threshold Sports is an event marketing andmanagement firm that focuses on the commercial development of the sportof cycling and organizes elite professional bicycle races in the US. For more information, please visit www.procyclingtour.com.
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