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PRESS RELEASE: USA Cycling Names New V.P. of Marketing

Colorado Springs, Colo. (May 11, 2004)--USA Cycling announced today the addition of Bryan Cook as its new Vice President of Marketing. Cook, most recently the Associate Director of Sales and Planning for Kellogg’s Food Away From Home, a consumer products division of Kellogg’s Corporation, brings to USA Cycling over twenty years of sales and marketing experience. As V.P. of Marketing, Cook’s focus will primarily be aimed at expanding brand and property development of USA Cycling and its many assets. Like the United States Olympic Committee and most other National Governing Bodies, USA

Cook Brings Twenty-Plus Years of Experience to Cycling

By Press Release

Colorado Springs, Colo. (May 11, 2004)–USA Cycling announced today the addition of Bryan Cook as its new Vice President of Marketing. Cook, most recently the Associate Director of Sales and Planning for Kellogg’s Food Away From Home, a consumer products division of Kellogg’s Corporation, brings to USA Cycling over twenty years of sales and marketing experience.

As V.P. of Marketing, Cook’s focus will primarily be aimed at expanding brand and property development of USA Cycling and its many assets. Like the United States Olympic Committee and most other National Governing Bodies, USA Cycling is reliant upon corporate funding to sustain and feed its athletic development pipeline. The creation of such a position fills an overwhelming need to develop constant funding to support USA Cycling programs through the 2008 Olympic Games and beyond.

Cook, whose resume also includes twenty years experience with Kraft Foods alone, possesses the corporate background vital to the successful implementation of various marketing initiatives on behalf of USA Cycling.

USA Cycling CEO Gerard Bisceglia feels Cook’s hiring will establish a focused effort to construct sponsorship opportunities, develop corporate relationships and maintain a steady stream of funding. “It’s critical to develop sustained financial support to prepare for 2008 and beyond,” says Bisceglia. “Bryan’s full attention and enthusiastic approach towards accomplishing these goals will surely put USA Cycling in a better position to grow its properties and foster athlete development.”


About USA Cycling
Recognized by the U.S. Olympic Committee and the Union Cycliste Internationale, USA Cycling promotes American cycling through its 45,000 members and 2,000 annual events. USA Cycling associations include the BMX Association (BMX), National Off-Road Bicycle Association (mountain bike), U.S. Cycling Federation (road/track) and the U.S. Professional Racing Organization (professional men’s road). For more information, contact Director of Communications Andy Lee at (719) 866-4867 or visit www.usacycling.org.