Ten Year Partnership Works Wonders for Mountain Biking and Trails
By Press Release
Subaru of America, Inc. recently renewed its support of the acclaimed Subaru/IMBATrail Care Crew through 2006. Launched in 1997, the Subaru/IMBA Trail CareCrew program has led more than 1,000 trail projects, trained more than35,000 people in sustainable trailbuilding techniques and logged half amillion miles of coast-to-coast travel in its official Subaru vehicles.The award-winning program includes two full-time, professional teamsof trail experts who travel North America year-round, leading IMBA TrailbuildingSchools, meeting with government officials and land managers, and workingwith IMBA-affiliated groups to improve mountain biking opportunities.”Thanks to Subaru of America’s renewed support, IMBA’s Trail Care Crewswill continue to work their magic to improve trails for mountain bikersand other trail users,” said IMBA executive director Tim Blumenthal. “This long-term partnership continues to reap huge benefits for our sport.””Subaru is excited to extend our partnership with IMBA,” said Tim Bennett,director of marketing programs, Subaru of America, Inc. “The Subaru/IMBATrail Care Crew is an excellent outreach program that educates thousandsof mountain biking enthusiasts on how to build and maintain mountain biketrails nationwide.”The Crews teach “sustainable” trailbuilding, which means building trailsthat last a long time and require minimal maintenance. This helps reducetrail damage, protects the environment, and enhances visitor enjoyment.The Crews travel in 2004 Subaru Outbacks provided by Subaru of America- the company that has been IMBA’s leading sponsor since 1997.The Subaru/IMBA Trail Care Crew program has inspired great volunteertrailwork across the U.S. and abroad – a big help to government agenciesand land managers who have limited funding for trail construction and upkeep.The direct result: thousands of new and improved trails in all50 states, Canada, Mexico and several European countries.The complete 2004 Subaru/IMBA Trail Care Crew schedule will be announcedin March. For additional information visit http://www.imba.com.
Subaru Commitment to the Outdoors
When a Subaru is seen driving down the road or at the trailhead,chances are it will be loaded with a kayak, canoe, mountain bike, skisor snowboard. That’s because Subaru Symmetrical All-Wheel Drive providesdrivers with superior performance in all types of conditions – essentialfor transporting outdoor sports enthusiasts to the river, the mountainsand those “off the beaten path” destinations with safety and confidence.Together with its partners, Subaru hosts hundreds of outdoor events eachyear from coast to coast. This approach helps Subaru learn more about itscustomers’ interests, and enables the company to demonstrate how SubaruSymmetrical All-Wheel Drive can complement their active lifestyles. Becauseof this commitment, many refer to Subaru as the official vehicle of theoutdoors.For moreinformation visit www.outdoorlife.subaru.com.About IMBA
The International Mountain Bicycling Association creates, enhancesand preserves trail opportunities for mountain bikers worldwide. Since1988, IMBA has been bringing out the best in mountain biking by encouraginglow-impact riding, volunteer trailwork participation, cooperation amongdifferent trail user groups, and innovative trail management solutions.IMBA’s worldwide network includes 32,000 individual members, more than450 bicycle clubs, and 400 corporate partners and dealer members. For moreinformation visit www.imba.com.About Subaru of America, Inc.
Subaru of America, Inc. is a wholly-owned subsidiary of Fuji HeavyIndustries Ltd. of Japan. Headquartered near Philadelphia, the companymarkets and distributes all-wheel drive Subaru vehicles, parts and accessoriesthrough a network of nearly 600 dealers across the United States. Subaruis the only car company that offers symmetrical all-wheel drive as standardequipment on every vehicle in its product line. For additional informationplease visit www.media.subaru.com.