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PRESS RELEASE: Specialized Hosts Benefit Reception with Dr. Andrew Pruitt during Tour of California

Boulder, CO, February 20, 2006 — Specialized Bicycle Components will host a benefit reception featuring a bike fit demonstration by VeloPress author, Andrew Pruitt. VeloPress has published Pruitt’s new book, Andy Pruitt’s Complete Medical Guide for Cyclists. Following the conclusion of Stage 2 of the Tour of California on February 21, Specialized is hosting a reception at the San Jose Tech Museum of Innovation benefiting the California Bicycle Coalition and Paul David Clark Bicycle Safety Fund. The event will give cyclists, fans and special guests the opportunity to learn about the

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Boulder, CO, February 20, 2006 — Specialized Bicycle Components will host a benefit reception featuring a bike fit demonstration by VeloPress author, Andrew Pruitt. VeloPress has published Pruitt’s new book, Andy Pruitt’s Complete Medical Guide for Cyclists.

Following the conclusion of Stage 2 of the Tour of California on February 21, Specialized is hosting a reception at the San Jose Tech Museum of Innovation benefiting the California Bicycle Coalition and Paul David Clark Bicycle Safety Fund. The event will give cyclists, fans and special guests the opportunity to learn about the technology behind the bikes and equipment used on the Tour, win signed Gerolsteiner jerseys, a Gerolsteiner frame and other prizes, meet Specialized athletes, and tour the Museum after hours.

Dr. Andy Pruitt and Dr. Roger Minkow, the world’s leading specialists in shoe and saddle fit technology and researchers for Specialized, will be conducting live demonstrations of Specialized Body Geometry Technology. Tickets for the Specialized benefit reception will be on sale at the Museum on event day for $20 per person.

Andy Pruitt’s Complete Medical Guide for Cyclists will help cyclists of all ability levels to prevent, diagnose, treat, and recover from injuries. Injury prevention begins with a proper bike fit that accounts for a cyclist’s riding style and physical quirks and kinks. As the world’s leading expert in scientific bike fit, Pruitt walks readers through a complete fit session with clear instructions and explanations of the logic behind each adjustment.

If it’s too late for prevention, Andy Pruitt’s Complete Medical Guide for Cyclists covers cyclists literally from head to toe with sound, easily understood medical advice. Pruitt describes the injuries most common to cycling and helps cyclists pinpoint symptoms, identify the cause, and find proven remedies to get them back in the saddle.

Pruitt has cured the nagging aches and pains of the professional peloton:

“Andy Pruitt is one of the most knowledgeable people I know when it comes to the physics of cycling and how the human body adapts and changes through years of cycling.” —Floyd Landis, Team Phonak

“Thanks to Andy, my strength on the bike has increased a lot. He improved and optimized my position on the bike to produce more power and place less strain on my back, hamstrings, and knees. His expertise will help you get as much out of your bike rides as possible.” —Gunn-Rita Dahle Flesjå, world champion mountain biker

“If you love to ride and want to continue for your whole life, the information in this book is priceless.” —Chris Carmichael

Pruitt also includes chapters with up-to-date information on training programs, staying healthy throughout a long cycling season, aging, weight loss, and stretching and rehabilitation. Andy Pruitt’s Complete Medical Guide for Cyclists is highly illustrated, with black and white photographs throughout.

Andrew L. Pruitt, Ed.D. is one of the world’s foremost experts on bike fit and cycling injuries. He is also recognized as the leader in computerized cycling gait analysis. Pruitt attended Drake University and Iowa State, earning a B.S. in anatomy, an M.S. from the University of Colorado, and an Ed.D. from California Coast University. Fred Matheny has written several books on cycling, including Bicycling Magazine’s Complete Guide to Riding and Racing Techniques, and countless articles on the sport. He continues to compete as a Category 2 racer.

VeloPress is a sports fitness publisher and a trusted authority among cyclists, endurance athletes, and snow sport athletes on the subjects of training, nutrition, equipment, and performance. VeloPress also publishes a wide variety of titles outside the training genre, taking a closer look at the celebrities in our sports and their mark on history.

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For more information on the Specialized benefit reception, please contact:

Carmella Livorsi Petitt
415-931-6144
Carmella.Livorsi@specialized.com

Kevin Franks
408.779.6229 x2387
kfranks@specialized.com

For more information on VeloPress, please contact:

Dave Trendler, Marketing Associate
(303) 245-2138, dtrendler@insideinc.com