By Press Release
Charlotte, N.C., March 25 – Gita Sporting Goods, Ltd. announced today that Giordana apparel has again been chosen as the official technical apparel sponsor of the 2004 Dodge Tour De Georgia. Giordana will manufacture the four awards jerseys, the Leader, King of the Mountains, Sprint Leader and Best Young Rider. All four will also be available through bike shops and onsite at the finish area of each stage of the race.
Speaking for Gita, Sandy Nicholls, Marketing Director, said: “We are extremely excited to see the Dodge Tour De Georgia return and be able to continue our involvement with it. A major stage race like this is vital to the US bike industry”
Giordana also sponsors two of the professional road racing teams participating in the 2004 Dodge Tour De Georgia: CSC (Denmark) and Colavita Olive Oil, presented by Bolla Wines (USA).
Gita Sporting Goods, Ltd., is a privately held corporation based in Charlotte, NC. An importer and wholesaler of high quality equipment and soft goods it has serviced the U.S. bicycle industry for 25 years. Gita currently represents the following brands: Giordana, Diadora, Pinarello, Eddy Merckx, Pegoretti, Opera, Campagnolo, Cinelli, Bike Ribbon, Reynolds Composites, Gipiemme and Gommitalia.