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Press Release: O’Loughlin named CEO of Clif Bar

BERKELEY, Calif., June 14, 2004 — Sheryl O’Loughlin, 37, has beennamed CEO of Clif Bar Inc., the first time the privately-held energy andnutrition foods company has had a CEO outside of the original founder.Founder Gary Erickson, who had held variously the co-CEO and CEO post since1992, will continue his involvement in the company, becoming more activein new product development, package design and disseminating the company’sunique story.As owners, Erickson and his wife Kathleen (“Kit”) Crawford will continueshaping the long term vision of Clif Bar Inc. as well as direct involvementin

By Press Release

BERKELEY, Calif., June 14, 2004 — Sheryl O’Loughlin, 37, has beennamed CEO of Clif Bar Inc., the first time the privately-held energy andnutrition foods company has had a CEO outside of the original founder.Founder Gary Erickson, who had held variously the co-CEO and CEO post since1992, will continue his involvement in the company, becoming more activein new product development, package design and disseminating the company’sunique story.As owners, Erickson and his wife Kathleen (“Kit”) Crawford will continueshaping the long term vision of Clif Bar Inc. as well as direct involvementin corporate philanthropy and community service.  “Succeeding yourselfas CEO is one of the most important events for an entrepreneur,” Ericksonsaid. “So many founders/owners hang on too tight for too long, and manytimes that drains the company of its energy. Fortunately I recognized thetime was now.”O’Loughlin joined Clif Bar Inc. in 1998 and most recently served asexecutive vice president of brand, where she led marketing, sales and researchand development for the $100 million maker of energy and nutrition barsand gels Erickson founded in 1992. Prior to joining Clif Bar, O’Loughlinheld management positions in brand, sales and promotions with the QuakerOats Company and Kraft Foods. “I’m proud that we’ve been able to develop and promote a skilledleader from within the ranks of Clif Bar.  Outsiders often are spitout by the ‘immune system’ of a company,” said Erickson. “Moreover, Sheryl’stalent and passion for our business have played a central role in our successsince she joined us. As CEO, she will certainly put her personal stampon Clif Bar yet continue to nurture our vision of creating great-tasting,nutritious food while sustaining our people, communities and the planet.”Erickson, 46, added that he is particularly pleased to promote a womanto the CEO position. “Less than 10 of the Fortune 500 companies had womenCEOs in 2003,” he noted. “Sheryl’s skills make her the best choice forthe job, but it’s an added bonus to make a sorely needed contribution tothe female side of the chief executive ledger.”O’Loughlin spearheaded Clif Bar Inc.’s 1999 launch of LUNA®, thefirst whole nutrition bar for women and one of the first foods of any kindto incorporate the specific nutritional needs of women. She also led thecompany’s recent new product launches, including CLiF ZBaR™, the organic-certifiedsnack bar for kids; and CLIF® Builder’s™, the Entirely Natural ProteinBar™.“Becoming CEO of Clif Bar really is my dream job,” O’Loughlin said.“It’s an amazing company that truly believes business can do well by doinggood. To have the opportunity to lead an exceptional group of employeeson that journey is an enormous honor. I’m also very pleased that I canfree up Gary to continue his ‘founder magic’ that’s brought Clif Bar towhere it is today.”An Oakland, Calif., resident, O’Loughlin holds an M.B.A. from NorthwesternUniversity and a B.S. in business from the University of Michigan. Whennot busy with their two young children, Sheryl and her husband enjoy mountainbiking, and the outdoors.


 Based in Berkeley, Calif., Clif Bar Inc. is a leading makerof energy and nutrition foods committed to sustainability from the fieldto the final product. The company’s products include CLIF® BAR, theenergy bar providing nutrition for sustained energy; LUNA®, The WholeNutrition Bar for Women®; LUNA® GLOW™, the snack bar choicefor women leading a low-carb lifestyle; MOJO Bar®, the first naturalsnack bar with popular salty snack flavors; CLIF® Builder’s™, the EntirelyNatural Protein Bar™; CLIF SHOT®, The Natural Energy Gel® for enduranceactivities; and CLiFÒ ZBaR™, the nutritious snack bar speciallymade for active children.