For immediate release
(Boulder, CO) — America’s most grueling bike race — the 2,959-mile Insight Race Across America (RAAM) — has chosen VeloNews to produce its 2004 event program. The program will be featured in a special RAAM cover-edition of VeloNews and as a special tabloid-sized section inside the magazine, plus have over-prints that will be distributed full run-of-book in Tailwinds and UltraCycling magazines. Total distribution is 100,000 copies.
Now in its 23th year, RAAM starts on June 20th in San Diego and finishes in Atlantic City on approximately July 1. The event was recapitalized in 2002 by businessman Jim Pitre, who joined long-distance cyclist Lon Haldeman as an owner. RAAM has since seen a significant renaissance in terms of competitors, teams, media exposure, and sponsorship. There is a new title sponsor, $3 billion computer re-seller Insight, a planned 1-hour prime-time special documentary on the event by the British Broadcasting Corp., plus a 2-hour highlight show on the Outdoor Life Network.
The RAAM program will premier as an insert inside VeloNews issue No. 10 (mails May 27); 10,000 additional copies of the program will be bound inside a special RAAM edition of VeloNews which will be distributed along the race-route to bike/ sports shops and to spectators. An additional 32,500 copies will be inserted inside Tailwinds and UltraCycling magazines.
Space close is May 4. Materials are due by May 11.
To book your space, contact your VeloNews sales representative immediately at 303/440-0601:
Steve Brawley, ext. 140, or email@example.com
Nick Ramey, ext. 188, or firstname.lastname@example.org
Jon Stierwalt, ext. 109, or email@example.com