By Press Release
Veltec Sports and Look Cycles has unveiled a blockbuster pedal trade-inprogram – deemed “Step Into Carbon”. The program has been designedto bring added visibility to its CX-6 pedal line and provide consumersa limited opportunity to purchase these 100% carbon bodied pedals at agreat discount.The trade-in program is currently underway and will run through May31, 2004. It’s a simple program that provides the consumer with aninstant credit of $50 at the register, when trading in their current pedals(regardless of their condition) towards the purchase of a new pair of CX-6’spedals.For a list of LOOK’s “Step Into Carbon” participating dealers, log ontowww.veltecsports.com/stepintocarbon1.LOOK pedals have been considered the benchmark in clipless pedal technologysince 1985, as well as, being considered the only truly ergonomically adjustablepedal on the market. Their Delta Cleat System has set the standardin platform size, comfort, and efficiency and while many competitors havetried to make a better pedal, none have succeeded.The CX-6 offers a full 10mm of lateral Q factor adjustability, 9 degreesof Free Arc float adjustment and adjustable release tension from 12 to18 Nm. In simple terms, this translates to more comfort and less stress.And its all-carbon body, another LOOK exclusive, keeps weight to a mere169 grams per pedal.“The carbon LOOK CX-6 is the most adjustable pedal on the market, makingit the ideal choice for all types of riders. And at $169.99 witha trade in, it makes it an even better value”, said Ming Tan, Veltec’sLOOK Product Manager for the US.LOOK’s pedal technology has been ridden by the who’s who of pro cyclistsin some of their greatest victories, including: Bernard Hinault’s 5th Tourde France victory, Mario Cipollini’s 2002 Word Championship & his stagevictory at the 2003 Giro that broke Alfredo Binda’s 70 year old stage-record,Laurent Jalabert’s 100+ Victories & multiple King of the Mountain titles,and who can forget Greg Lemond. For the 2004 season, severalpro teams have chosen the CX-6 pedals including: Credit Agricole, Kelme,Fassa Bortolo, Domina Vancaza, Alessio, and Oktos.Watch for LOOK frames at the upcoming 2004 Summer Olympic Games, asLOOK is the Official Bicycle Sponsor of the USA Cycling Team with the KXLight and the KG 396.Veltec Sports Inc. is the exclusive US distributor of Sidi Cycling Shoes,Easton Bicycle Components, Look Carbon Fiber Frames & Pedals, VredesteinTyres, CicloSport Sports Information Systems, Cycle Fit Systems & EnervitSports Nutrition Systems. And in Canada, the exclusive Canadiandistributor of Easton, CicloSport, Vredestein Cycle Fit & Enervit.