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Press Release: LAF and Nike’s Wear Yellow Live Strong

AUSTIN, Texas — As a tribute to Lance Armstrong’s inspirational fight against cancer as well as his historic attempt at a sixth Tour de France win, the Lance Armstrong Foundation (LAF) and Nike will launch the Wear Yellow Live Strong campaign. Nike will donate $1 million to the Foundation and lead efforts to raise an additional $5 million through the sale of yellow wristbands engraved with Lance’s mantra, Live Strong. All proceeds will benefit LAF programs that help young people with cancer live strong. "Young people with cancer should be empowered to fight hard, dream big and live

Wear Yellow Live Strong Wristbands to Raise $6 Million

AUSTIN, Texas — As a tribute to Lance Armstrong’s inspirational fight against cancer as well as his historic attempt at a sixth Tour de France win, the Lance Armstrong Foundation (LAF) and Nike will launch the Wear Yellow Live Strong campaign. Nike will donate $1 million to the Foundation and lead efforts to raise an additional $5 million through the sale of yellow wristbands engraved with Lance’s mantra, Live Strong. All proceeds will benefit LAF programs that help young people with cancer live strong. “Young people with cancer should be empowered to fight hard, dream big and live strong,” said Lance Armstrong, cancer survivor, champion cyclist and founder of the LAF. “We all have important work to do to make sure young people get the tools and services they need. Nike’s incredible support for our mission will help the Foundation do our part to raise awareness, funds and even spirits.”

For Lance, yellow is the color of hope, courage, inspiration and perseverance — as well as the color of the leader’s jersey in the Tour de France. Live Strong Yellow Wristbands allow everyone to share that spirit — especially the 10 million people living with cancer in the U.S.

Live Strong Yellow Wristbands will be available beginning May 17th for $1 each at www.wearyellow.com and Niketown locations. All proceeds will benefit the LAF.

“The money raised through the Wear Yellow Live Strong campaign will give us new opportunities to provide leadership, resources and support for people, especially young people, living with cancer,” said Mitch Stoller, president and C.E.O. of the LAF.

About the Lance Armstrong Foundation

The Lance Armstrong Foundation (LAF) believes that in your battle with cancer, knowledge is power and attitude is everything. From the moment of diagnosis we provide the practical information and tools you need to live strong. The LAF focuses its activities on community survivorship programs, national advocacy initiatives, scientific and clinical research grants, and survivorship education and resources, including Live Strong, the LAF’s comprehensive resource for cancer survivors. The LAF was founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and is located in Austin, Texas. For more information, visit www.laf.org and www.livestrong.org.