By Press Release
Introducing Team Haro-adidasComing off its best season of racing ever, with two NORBA National andone UCI World Championship title, the Haro boys are back on the attackaiming for more podium finishes in 2004. Although the team will be sportinga whole new look and a new name, the Team Haro-adidas roster remains relativelyunchanged.Long known for its support of athletes of all disciplines includingcycling, adidas joined Haro as a sponsor in 1997. “Our relationshipwith adidas goes back a long way and we value their continuing support”said Haro President and CEO Jim Ford.So what’s with the name change? “We had an incredible 4 yearswith Lee as our title sponsor,” said Ford. “Lee’s marketing focushas shifted and we concluded the relationship on the best of terms”. Ford added that Lee’s exit changes little in terms of Haro’s continuedsupport of the sport of mountain biking.“We achieved some incredible results with the help of Lee and we arevery grateful to have had this opportunity. Buddy Lee will surly be missedby everyone in this company and in the sport of mountain biking,” saidHaro’s team director Mike King. “We look forward to stepping up ourinvolvement with adidas and continuing our team success into the future.The sponsorship transition with adidas seems so natural,” King added.Watch for Team Haro-adidas team at all the 2004 NORBA Nationals, SeaOtter Classic, U.S. National Championship, World Championship in France,and select World Cup events.Team Haro-adidas is supported by adidas, Manitou, Shimano, Thor, Sun-Ringle,Bell Helmets, Squadra, Easton, GU, and Chris King.Haro is a recognized leader in providing innovative performance bikes,parts and accessories to the BMX, dirt, freestyle/street, and mountainbike markets. The company currently has over 1800 dealers throughoutthe United States and distributors in 48 countries worldwide. BobHaro, who is known in the BMX industry as the “Father of Freestyle,” foundedHaro Bikes in 1978.For more information, including recent company news and an online catalog,please visit www.harobikes.com.