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Press Release: Interbike Refines Outdoor Demo, Adds Exciting New Elements

Laguna Beach, CA – With preparations already underway for this year’s OutDoor Demo - the cycling industry’s premier new product testing event - Interbike is pleased to announce the addition of several enhancements to the popular kick-off event. New for 2004, the OutDoor Demo will feature the Dirt Jump Demo sponsored by Kona Bicycles - with professional jumpers showcasing the excitement of this high-flying segment of the sport. Also in the plans for this year’s event is a specific cyclocross section for testing the latest in 'cross bikes and equipment. Held for two-days under the sun-filled

Plans Include New Dirt Jump Demo and Expanded Exhibit Area

Laguna Beach, CA – With preparations already underway for this year’s OutDoor Demo – the cycling industry’s premier new product testing event – Interbike is pleased to announce the addition of several enhancements to the popular kick-off event. New for 2004, the OutDoor Demo will feature the Dirt Jump Demo sponsored by Kona Bicycles – with professional jumpers showcasing the excitement of this high-flying segment of the sport. Also in the plans for this year’s event is a specific cyclocross section for testing the latest in ‘cross bikes and equipment. Held for two-days under the sun-filled skies of Bootleg Canyon in Boulder City, NV, this festive outdoor event provides buyers and media the opportunity to see and test the latest cycling innovations firsthand. A complete testing environment, the OutDoor Demo features all things cycling – everything from bikes and accessories to energy food and sunscreen will be on display. OUTDOOR DEMO
Bootleg Canyon, Boulder City, NV
Monday, October 4 – 9:00 a.m. – 5:00 p.m.
Tuesday, October 5 – 9:00 a.m. – 5:00 p.m.

“Bootleg Canyon is a testing environment that suits every segment of the sport. With an extensive network of trails, a DH run, BMX track, a completely closed road loop, and the new cyclocross section, this year’s OutDoor Demo will offer a little of everything,” said Lance Camisasca, Interbike show director. “Plus, the Kona Dirt Jump Demo is sure to add an exciting spectator element,” Camisasca added. Other refinements to this year’s OutDoor Demo include the addition of a road/recumbent bike exhibit area near the road loop to enable easier access to the pavement, as well as a car-free expo area to reduce congestion and minimize dust (shuttles will drop off attendees at the lower parking lot).

Helping to make it all possible, many industry manufacturers have partnered with Interbike to produce a fun and effective OutDoor Demo: Haro Bicycles sponsors the BMX Track, Thule Car Rack Systems provides downhill shuttles, Louis Garneau supplies helmets, Mavic provides trail/road tech support, Shimano provides expo area tech support, Hutchinson Tires provides flat prevention and repair services, PowerBar supplies energy food, GU supplies energy gel, Cytosport provides energy drinks, Kinesys supplies sun protection, and Maxxis provides souvenir musette bags. Other OutDoor Demo sponsors include: Crank Brothers, Burley, Sigma Sport, and DAKINE. Celebrating its 9th year and on target to be the largest hands-on testing event for the international cycling industry, over 115 manufacturers have already reserved their exhibit space at the 2004 OutDoor Demo. To exhibit or register to attend the 2004 OutDoor Demo, contact Interbike at 949.376.6161 or go to www.interbike.com

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Interbike, a division of VNU Expositions, is a full service trade show company whose goal is to create, market and produce high quality expos and educational conferences. Interbike is the leading bicycle industry business-to-business event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Now in its 23rd successful year, Interbike gathers over 1000 cycling related brands and approximately 21,000 attendees annually. The next chance to see the future of the bicycle industry will be at the Interbike OutDoor Demo in Bootleg Canyon, Nevada October 4-5, 2004 and the Interbike Expo in Las Vegas, Nevada October 6-8, 2004. For more information, please visit www.interbike.com