By Press Release
NORRISTOWN, PA (March 29, 2004) – The Pro Cycling Tour (PCT) announced today an agreement with Gita Sporting Goods, Ltd. naming Giordana Clothing as the Official Cycling Clothing Sponsor of the 2004 Pro Cycling Tour and its events in Philadelphia, New York City, Vail, and San Francisco. As the Official Cycling Clothing Supplier of the 2004 PCT, Giordana will produce all Pro Cycling Tour merchandise, and feature PCT and event merchandise in its catalogs. In addition, Giordana will receive prominent visibility and co-branded media opportunities at Pro Cycling Tour events.
Speaking for Gita Sporting Goods, Sandy Nicholls – Marketing Director said, “We’ve been involved with the Wachovia USPRO Championship since the beginning. The fact that we’re still involved 20 years later speaks for itself. Now, it’s not just one event, it’s the entire PCT with exposure from coast to coast. It’s a natural fit for us that reinforces the racing heritage of Giordana and Gita.”
The Pro Cycling Tour kicks off the week of June 1-6 with the Wachovia Cycling Series which includes the 20th anniversary of the Wachovia USPRO Cycling Championship in Philadelphia, followed by the BMC Software New York City Cycling Championship, August 1; The PCT Rocky Mountain Classic at Vail, Colorado, September 3-5, and culminates with The T-MOBILE INTERNATIONAL, presented by BMC Software in San Francisco, September 12. Five-time Tour de France champion, Lance Armstrong, will compete in both the Vail and San Francisco events alongside his teammates on the U.S. Postal Service Team.
Gita Sporting Goods, Ltd. is a privately held corporation based in Charlotte, NC. An importer and wholesaler of high quality equipment and soft goods it has serviced the U.S. bicycle industry for 25 years. Gita currently represents the following brands: Giordana, Diadora, Pinarello, Eddy Merckx, Pegoretti, Opera, Campagnolo, FSA, Cinelli, Bike Ribbon, Reynolds Composites, Gipiemme and Gommitalia.