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PRESS RELEASE – Fuji Bicycles aids tsunami relief effort

Fuji Bicycles Joins the Tsunami Relief EffortDonates 50 Mountain Bikes to Health Care WorkersPhiladelphia, PA (January 6, 2004) – Fuji Bicycles joins theworldwide tsunami relief efforts by donating mountain bikes to the emergencyand disaster relief workers in Southeast Asia. Recognizing both the immediateand long-term requirements of this relief effort, Fuji will donate 50 bikeseach year for the next three years. Fuji hopes these bikes will help nursesand health care service providers reach the more remote and disaster-riddenareas in Indonesia, Sri Lanka, and the other countries whose

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By Press Release

Fuji Bicycles Joins the Tsunami Relief Effort
Donates 50 Mountain Bikes to Health Care WorkersPhiladelphia, PA (January 6, 2004) – Fuji Bicycles joins theworldwide tsunami relief efforts by donating mountain bikes to the emergencyand disaster relief workers in Southeast Asia. Recognizing both the immediateand long-term requirements of this relief effort, Fuji will donate 50 bikeseach year for the next three years. Fuji hopes these bikes will help nursesand health care service providers reach the more remote and disaster-riddenareas in Indonesia, Sri Lanka, and the other countries whose coastlineswere devastated by the December 26th 9.0 earthquake.In areas where roads and airstrips may have been destroyed, these utilitarian-stylemountain bikes will assist relief workers who may not otherwise be ableto reach some of the more remote victims of the tragedy. The bikes comefully equipped with rear carriers, fenders and light sets.As with countless other people from all over the globe, the employeesat Fuji responded to the urgent need for assistance after finding themselvesfeeling helpless, not knowing the best way to help the victims of the tragedy.“This company has a great soul,” said Karen Bliss, Fuji Bicycles MarketingCommunications Manager. “I am so proud to be working with such a compassionategroup of people. It truly was amazing the way this initiative came together.The tragedy is so unfathomable. The images are so heart-wrenching. We justall felt that we needed to do something and instead of sitting around talkingabout it, we developed a plan.”In a collaborative effort, Fuji Bicycles will join the Institute forTransportation and Development Policy in getting the bicycles to Asia throughthe proper channels. “Bicycles are extremely valuable in helping deliverhealth care, especially when medical staff has to reach many people indifficult conditions,” said Aimee Gauthier, African Program Manager atITDP. “We are working with Fuji to help get the bicycles directly to therelief workers who need them most.”ITDP is a non-profit organization that promotes sustainable and equitabletransportation in developing countries, including providing health careworkers with bicycles, improving conditions for cyclists, and improvingaccess to better quality bicycles. More information is available at www.itdp.org.Bicycles can also help those who are managing camps serving displacedpeople be more mobile around the area and respond more quickly to emergencies.In Indonesia, 11,000 people are living in six camps because their homesand villages have been destroyed.
 


About Fuji Bicycles
Since 1899, Fuji has been recognized as one of the best manufacturersof high-quality road bicycles. That superior quality and attention to detailis reflected today in the compete line of Fuji products including mountain,specialty, comfort, and kids’ models. The Fuji brand is marketed worldwideby 36 global distributors. Domestically, Fuji is sold exclusively throughspecialty retailers. Fuji’s parent company, Advanced Sports, Inc., alsomanufactures SE Bikes, one of the original BMX brands. ASI’s worldwideheadquarters are located in Philadelphia, PA, 19154. www.fujibikes.com.