By Press Release
CADENCE PERFORMANCE CYCLING CENTERS
TEAM WITH RENOWNED CARMICHAEL TRAINING SYSTEMS (CTS) TO OPEN
FIRST WORLD-CLASS RETAIL & TRAINING FACILITY IN MANAYUNK
One-Stop Cycling Center to Provide Bikes, Training, Apparel, TravelPHILADELPHIA, PA, MARCH 15, 2004 – Cadence Performance Cycling Centers,the Philadelphia area’s first and most complete world-class retail bicyclefacility and home to the nation’s first expansion of the renowned CarmichaelTraining Systems (CTS), will open its first Center next month at 4323 MainSt. in Manayunk, not far from cycle racing’s legendary Manayunk Wall.Located in the historic Nickels Building in the heart of Manayunk, thespecially designed bi-level interior, created by architect Cam Lacey ofWayne, PA, will for the first time in the Philadelphia area provide avidcyclists with exclusive brands of many of the world’s finest cycles andcycle components. Showcased handsomely on the store’s first level, theywill include incomparable, international professional product lines likeWilier, Time, BMC, Cyfac, Argon18, Parlee and Yeti; and premier components,wheelsets and high-tech carbons like Velomax, Mavic, Zipp, Campagnolo,Easton, ITM, Deda, Shimano and Cinelli.Prices for these world-class bicycles range from $1,400 to $2,000 forpre-built bikes and $1,800 to $15,000 for custom-built bicycles.The exclusive strategic partnership and the opening of the nation’sfirst bicycle-specific CTS Performance Center, is a real coup for Cadenceowners and partners Jay Snider, Matt Heitmann and Brian Walton. CTS, theworld’s leading provider of endurance athlete training and coaching programs,will provide Olympic level physiological testing, personalized fitnessand health assessments, and training/coaching/nutrition programs at Cadenceto improve clients’ cycling skills, performance and health.Founded by Lance Armstrong’s personal coach, Chris Carmichael, Cadence’sCTS Performance Center will utilize all of Carmichael’s training methodsand techniques to offer coaching, training, nutrition and testing programsto cyclists of all ages and abilities, ranging from competitive cycliststo recreational riders.The Cadence CTS Performance Center, which will be located on the secondlevel, will be operated under the direction and expertise of Brian Walton,one of the most successful cyclists in North American bike racing. He isa former member of Team 7-Eleven, Team Motorola and Team Saturn, a three-timeOlympian and 1996 Silver Medalist, winner of numerous North American andEuropean road races and was named USA Cycling’s 2003 Developmental Coachof the Year.Other interesting aspects of the Cadence complex on Main St. will bea section devoted to the latest in international cycling apparel for menand women. Under the direction of veteran retail merchandiser Melissa Heitmann,the cycling fashion center will feature men’s apparel like Sportful andBergamo, both of Italy, and Louis Garneau of Canada. Cycling fashions createdand designed specifically for women will include SheBeest, Zoelle and Sportful.
Highly trained experts in their fields will provide the all-importantmechanical and bike fitting services. All of Cadence’s mechanics have beenhand picked, trained and certified at the prestigious Barnett Bicycle Institutein Colorado Springs, CO.To make it easy for customers to experience a variety of worldwide cyclinglocations, Cadence has partnered with EuroCycler and DuVine Adventures,companies that arrange an extensive array of travel services for the cyclingenthusiast. EuroCycler owner Richard Debrot is located at the store tohelp arrange cycling trips that offer riders a combination of performanceand luxury.As avid cyclists, founding partners Jay Snider, Founder and ManagingPartner of Snider Capital in Ardmore, PA, Chairman and CEO of Venue 1inWayne, PA, and former President of the Philadelphia Flyers, and Matt Heitmann,former academic, local businessman and a cycle road racing participant,undertook the Cadence concept to satisfy the needs of prominent cyclingcommunities.“We wanted to create a distinctive concept – performance cycling centers– that unconditionally cater to cyclists’ every need. From the rarest cyclecomponent to travel packages, we will deliver 100 percent. We’ll ensurethat each customer is treated like a pampered professional. Professionalproducts, professional training and professional service, all in one place.That’s our concept,” Heitmann explained.“The Greater Philadelphia Region is one of the top areas in the countryfor participation in cycle events,” Snider said. “Cadence brings a professionalEuropean touch to all facets of our business, from bikes to apparel totraining to the design of our store. There’s nothing like Cadence anywherein the country. One stop shopping for the avid cyclist.”Snider and Heitmann hope to expand the dual concept of Cadence PerformanceCycling Centers and Carmichael Training Systems to other cities throughoutthe country where cycling has a great deal of professional, amateur andrecreational participation.Chris Carmichael is excited about his company’s new association withCadence Performance Cycling Centers. “Starting off the Cadence and CTSstrategic partnership in Philadelphia is significant because Philadelphiais historically one of North America’s bike racing centers. For 20 years,the US Pro Cycling Champion has been declared in Philadelphia, and it’sno coincidence that Cadence and CTS pay homage to this history by startingout together in Manayunk in the shadow of the Manayunk Wall, one of cycling’sgreat tests of endurance, stamina and conditioning.”For additional information on all aspects of Cadence Performance CyclingCenters visit the company’s web site at www.cadencecycling.com.###