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PRESS RELEASE: Armstrong Seeks Cyclists to Participate in Tour of Hope

Lance Armstrong and Cancer Community Seek Cyclists to Participate in2004 Bristol-Myers Squibb Tour of Hope™ Princeton, NJ (March 17, 2004) – Cancer survivor and five-timeTour de France champion Lance Armstrong and Bristol-Myers Squibb Companyannounced today that they will partner again this year to inspire and invigoratethe public about the importance of cancer research through the 2004 Bristol-MyersSquibb Tour of Hope™.  The cross-country cycling event will beginin Los Angeles on Friday, October 1 and will conclude in Washington, DCon Saturday, October 9 with a grand finale

By Press Release

Lance Armstrong and Cancer Community Seek Cyclists to Participate in2004 Bristol-Myers Squibb Tour of Hope™
 Princeton, NJ (March 17, 2004) – Cancer survivor and five-timeTour de France champion Lance Armstrong and Bristol-Myers Squibb Companyannounced today that they will partner again this year to inspire and invigoratethe public about the importance of cancer research through the 2004 Bristol-MyersSquibb Tour of Hope™.  The cross-country cycling event will beginin Los Angeles on Friday, October 1 and will conclude in Washington, DCon Saturday, October 9 with a grand finale celebration and public recreationalride.“I had the honor at one of our stops last year to meet a special cancersurvivor—one of the first people who participated in a research study thatultimately led to the standard of care for testicular cancer,” said LanceArmstrong.  “The team chosen for this challenging ride will exemplifythe same bravery and passion to continue to advance research for the 1.3million people who will be diagnosed with cancer this year.”The cancer community is seeking survivors, physicians, nurses, caregivers,researchers, advocates, loved ones, and anyone else whose life has beentouched by cancer to be part of this extraordinary experience this fall. Twenty people who possess the cycling ability and physical endurance toride over 100 miles a day for eight days, combined with a passionate commitmentto support cancer research, will be selected for the cross-country team.Applications for the 20-person team and information on other ways tobecome involved can be found at www.tourofhope.org. The deadline for the cross-country team applications is midnight, April4, 2004.“The Bristol-Myers Squibb Tour of Hope epitomizes the winning spiritthat may one day overcome cancer,” said Peter R. Dolan, chairman and chiefexecutive officer, Bristol-Myers Squibb.  “Clearly there is a tremendousneed to raise public awareness about the importance of clinical trials,while at the same time providing useful information on preventing, diagnosing,and treating cancer.  These riders will carry that message forward,and inspire the nation along the way.”Cancer is a disease that touches nearly everyone.  Three out ofevery four American families will have at least one family member diagnosedwith cancer.  For decades, scientists have been searching for answersto unlock the mysteries of the disease.  Today, hundreds of potentialnew treatments are waiting to be studied.  However, the search fora cure is being slowed due to the less than five percent of eligible adultswho participate in cancer research studies.“Participating in the national ride last year was an immensely rewardingexperience,” said cancer survivor and 2003 Bristol-Myers Squibb Tour ofHope™ Team member Steven Friedman of Chevy Chase, MD.  “We rode throughdeserts, climbed mountains and crossed over rivers.  We visited cancercenters along the route, and connected with survivors, families and doctors.But most importantly, we made a difference in the fight against cancerby urging others to support clinical research.”The following cancer community organizations are partners in the 2004Bristol-Myers Squibb Tour of Hope™: CancerCare, Cancer Research and PreventionFoundation, the Coalition of National Cancer Cooperative Groups, LanceArmstrong Foundation, the National Coalition of Cancer Survivorship, andthe Oncology Nursing Society.Bristol-Myers Squibb is a global pharmaceutical and related health careproducts company whose mission is to extend and enhance human life.# # #