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PRESS RELEASE – Adidas rides the InfoBahn

HAVERHILL, MA-Mavic-adidas Cycling announces today the introductionof the brand new adidas Cycling web site, www.adidascycling.net. This fully interactive site allows individuals to view clothing, shoes,and accessories of the most recognized sports brand in the world. The site offers in-depth technical descriptions, news; features on adidassponsored athletes, such as Tim Johnson and the T-mobile squad, and upcomingevents."We are excited to step into the nineteen-nineties by putting adidasCycling on this so-called ‘information super highway’ chortled marketingdirector Christopher Zigmont

By Press Release

HAVERHILL, MA-Mavic-adidas Cycling announces today the introductionof the brand new adidas Cycling web site, www.adidascycling.net. This fully interactive site allows individuals to view clothing, shoes,and accessories of the most recognized sports brand in the world. The site offers in-depth technical descriptions, news; features on adidassponsored athletes, such as Tim Johnson and the T-mobile squad, and upcomingevents.”We are excited to step into the nineteen-nineties by putting adidasCycling on this so-called ‘information super highway’ chortled marketingdirector Christopher Zigmont whilst making exaggerated quotations withhis fingers.”Seriously, the web was the key element missing from our re-launch ofadidas Cycling in the US. The site is basic but wicked user-friendly, soriders can find gear they want and the shop where they can buy it easilyand quickly” added Zigmont.Mavic-adidas Cycling is an Annecy, France based manufacturer of thefinest bicycle components, apparel and footwear, available in the USA throughMavic-adidas Cycling in Haverhill, Massachusetts, and part of the adidas-Salomon Group. 

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