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Pierce named as USA Cycling VP of athletics

Former 7-Eleven pro and Tour de France stage winner Jeff Pierce has been named USA Cycling’s vice president of athletics. Pierce will oversee competition, athlete development and coaching development programs, filling a position quite similar to that recently vacated by director of competition Sean Petty. The appointment and Petty’s recent shift to the post of vice president of marketing represent an organizational shift, with top-level administrators now responsible for the operations of all of USA Cycling’s road and mountain bike programs, rather than having separate directors for both the

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By VeloNews Interactive

Former 7-Eleven pro and Tour de France stage winner Jeff Pierce has been named USA Cycling’s vice president of athletics. Pierce will oversee competition, athlete development and coaching development programs, filling a position quite similar to that recently vacated by director of competition Sean Petty.

The appointment and Petty’s recent shift to the post of vice president of marketing represent an organizational shift, with top-level administrators now responsible for the operations of all of USA Cycling’s road and mountain bike programs, rather than having separate directors for both the USCF and NORBA.

Pierce’s appointment was announced Monday after a long negotiation with USA Cycling officials including Petty and chief operating officer Steve Johnson. Pierce most recently served as senior manager of sports marketing at GT Bicycles, where he managed programs in mountain biking, road and BMX. Pierce was one of several GT execs responsible for the last-minute signing of the Lotto team, on the eve of the 1999 Tour de France. Johnson said Pierce had been in discussions with USA Cycling well before the recent bankruptcy of GT and its sister company Schwinn.

Pierce, who began his career in one of the country’s most established cycling clubs, the Wolverines, competed for 22 years on the road and track. The six-time U.S. national team member is only one of five Americans to win a stage at the Tour de France. His win came in 1987 in the Tour’s final stage on the Champs Elysees. He was the number one ranked rider in the United States in 1985 and most recently won an elite national track title in the Madison in 1995. Pierce said he was pleased with the move to his new position.

“I am excited about joining the team at USA Cycling,” Pierce said. “There are some great new ideas brewing there right now. There is a lot of work to do, but the direction the organization is now headed has tremendous potential. I’m truly looking forward to working with some of the finest athletes in the world and helping them to realize their dreams.” A graduate of Michigan State University, Pierce was employed by Bicycling magazine as an advertising representative and acted as the Los Angeles advertising manager of Men’s Journal prior to moving to GT.