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Petty named to USAC marketing post

USA Cycling competition director Sean Petty has been named as the governing body’s new vice president of marketing, filling a position similar to that recently vacated by Mary Monroe. Monroe resigned as USA Cycling’s chief marketing officer two weeks ago. Chief operating officer Steve Johnson said Petty’s appointment represents an internal restructuring in which the organization will no longer rely on executive directors overseeing the operations of affiliated organizations like the U.S. Cycling Federation and NORBA. NORBA director Leslie Klein was fired in April and USCF director Evan

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By VeloNews Interactive

USA Cycling competition director Sean Petty has been named as the governing body’s new vice president of marketing, filling a position similar to that recently vacated by Mary Monroe.

Monroe resigned as USA Cycling’s chief marketing officer two weeks ago. Chief operating officer Steve Johnson said Petty’s appointment represents an internal restructuring in which the organization will no longer rely on executive directors overseeing the operations of affiliated organizations like the U.S. Cycling Federation and NORBA.

NORBA director Leslie Klein was fired in April and USCF director Evan Call quit in October. Johnson said that now neither position will be filled.

“The staff structure of USA Cycling isn’t going to reflect the governance structure of the organization,” Johnson said. “While individual boards continue to oversee the operations of those affiliates, internally those responsibilities will be carried out by vice presidents for membership, events, marketing and athletics. They’ll be responsible for all aspects of those jobs at USA Cycling, not just NORBA or the USCF.”

Petty thus becomes the first of four vice presidents named. He has vacated his earlier position of competition director. Johnson said those responsibilities will largely be filled by a new vice president of athletics, who is expected to be named within the next two weeks.

Johnson said USA Cycling has begun a search to fill the membership post, while the fourth slot should be filled in 2002, “when the budget allows it.”