Not dead yet – Fulkerson aims for '03
It’s official – there will be no SuperCup Cyclo-cross Series this year, according to Lyle Fulkerson of the Kiron Group in Newton, Massachusetts.
“We wanted to raise the bar of competition; we wanted to improve the production value; we wanted to get the sport of cyclo-cross into the psyche of American cycling,” said Fulkerson in a press release. “We did that. Unfortunately, sponsorship and event revenues have not kept pace with the expenses.”
Fulkerson had struggled to assemble his series over the past few years. Once a seven-race spectacular stretching from coast to coast, SuperCup managed only four races in 2000, after a last-minute sponsorship bailout from Mongoose rescued the series from a premature demise. Last year, there were just three SuperCups, all of them east of the Rockies.
Still, while there may be no SuperCup this year, Fulkerson held out hope for next fall.
“We will use this one-year hiatus to focus on securing the necessary partners to continue to push cyclo-cross forward and maintain the quality and integrity of each SuperCup event,” he said. “We look forward to bringing the SuperCup Series back in 2003.”
Until then, America’s ’cross-crazed racers will turn their attention to a brand-new series, the Redline Cup of Cyclo-cross. The UCI Category 3 series kicks off October 20 at Wright Park in Tacoma, Washington; moves to Soldier Hollow in Midway, Utah, on November 23; and concludes in Napa, California, on December 8. For more information, visit www.redlinebicycles.com.