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SRAM Backs National High School Mountain Biking

Components Manufacturer Plays Establishing Sponsor Role for National Organization

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SRAM has signed up in the effort to establish high school mountain bike racing coast to coast.

Chicago-based SRAM will work with the National Interscholastic Cycling Association as a three-year sponsor effective immediately, said Matt Fritzinger, the executive director of NICA. The NICA vision is to develop high school mountain biking coast to coast by 2020 by providing successful models of league development
to interested regions.

The national organization was spawned by the success of the NorCal High School Mountain Bike Leauge, which is now entering its tenth year. Member chapters currently include Northern California,
 Southern California and Colorado. SRAM joins the Easton Foundations and the founding national
 sponsor, Specialized Bicycle Components.

“We are most grateful to SRAM for showing their confidence in our ability to 
bring great mountain biking opportunities to high school students across the USA,” Fritzinger said in a release. “There is a surge of interest and support for the NICA
program, and with the solid backing of SRAM we are in a great position to achieve our vision.”

David Zimberoff, Global Marketing Director at SRAM, said connecting with young cyclists is an integral part of SRAM’s mission.

“SRAM has a long history of supporting grassroots bicycle racing in the USA, from providing technical support at events to sponsoring 
the strongest regional teams and athletes across the country through our very successful SRAM Grassroots Sponsorship Program,” Zimberoff  said.

NICA is the national governing body for grades 9-12 in interscholastic mountain biking. NICA was
 established 2009 with funding founding sponsor, Specialized Bicycle
Components, as well as Easton Foundations and SRAM. Clif Bar, GU Sports and
 Primal Wear.

The aim of NICA is to foster the development of high quality competitive cross-country
 mountain biking programming for high school-aged athletes. NICA provides leadership, governance and
program support to promote the development of interscholastic Mountain Biking Leagues throughout
the United States.

 was founded in 1987, and produces performance-oriented bicycle components. The company markets its products 
under the SRAM, RockShox, Avid, Truvativ, and Zipp brands.

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