Interbike is but a few short days away. For most people, though, it doesn’t matter because if they aren’t in the business they can’t get into the cycling industry’s biggest trade show anyway.
Besides, the best part of Interbike are the two demo days out at Bootleg Canyon. But now the best part of Interbike will be available to anyone and everyone who has $150 and the means to get to Moab, Utah for the first-ever Outerbike. Outerbike, to be held Sept. 30 to Oct. 3, is a consumer demo event for road and mountain bikes. Exhibitors fresh from Interbike will be showing their wares for 2011. But most importantly you can ride them for three to four days.
Two weeks out and the event is quickly reaching its 800-particpant cap, said Ashley Korenblat, the organizer of Outerbike. Korenblat said there are some 400 to 500 people from “all over who have registered in advance.” And she is expecting another 300 to 400 to register at the gate.
Still, Korenblat said that even if the cap is reached there will be a “pretty good cushion on bikes to demo.”
Companies present with demos will be, among others, Santa Cruz, Cannondale, Specialized, Kona, Trek, Turner, Yeti, Ibis, Pivot Cycles, Rocky Mountain, Marin, Haro Bikes, Norco, Fuji, Maverick, GT Bicycles, and Breezer.
The main demo area will be based at the Bar M trailhead and include five trails to ride individually or link together, including a newly constructed trail, Korenblat said.
“It’s a stacked-looped system. You can link them for longer rides,” she said, adding that views of Arches National Park are served up on some of the trails. “It really is a spectacular spot.”
Participants will receive demos for all four days of the event, lunch at the trailheads, and discounted tickets to evening parties and films. The registration fee for the four-day event is $150. Proceeds will go to both IMBA and the Moab Trails Alliance.
But Korenblat said the biggest plus for participants is they’ll actually be able to ride a bike before making a $3,000 to $10,000 investment versus relying on a buddy’s suggestion or a magazine review.
“Our intent was to have [Outerbike] later in the season so you know what you’re going to buy in the spring or order over the winter,” she said.
Outerbike is produced by Western Spirit Cycling, which runs road and mountain tours on public lands throughout the U.S., in addition to custom events including corporate retreats, product launches and press camps.
To sign up for Outerbike, go to www.outerbike.com.