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“You’re better than you think you are and you can do more than you think you can!” – Ken Chlouber
For the better part of 15 years the Leadville Trail 100 mountain bike race has exuded the character of its mountain-man founder, Ken Chlouber.
Known for tossing out Rocky Mountain mining town idioms that somehow tied perfectly to grueling high-elevation racing, Chlouber on Thursday announced he had sold his collection of ultra-endurance running and cycling events to Life Time Fitness. Chlouber started the Leadville 100 ultra marathon in 1983 and the mountain bike race in 1994 to bring visitors to Leadville, which either prospers or suffers the booms and busts of the mining industry.
“I am very pleased that Life Time Fitness will continue the long tradition of endurance events and sportsmanship that the Leadville Trail 100 Race Series established back in 1983,” Chlouber said in a release on Thursday. “We are excited that Life Time will bring added resources and expertise to take yet another giant step forward in the notoriety and exposure of these events in support of the local community.”
Prior to assuming ownership of the Leadville Trail 100 Series, Chanhassen, Minnesota-based Life Time Fitness served as title sponsor of the event in 2008 and 2009.
“We are excited to add this renowned series to our growing Athletic Events portfolio,” said Ken Cooper, vice president, Life Time Fitness Athletic Events. “With our growing presence in Colorado and nationally, the Leadville Trail 100 supports our commitment to provide Life Time Fitness members and sports enthusiasts with a wide range of world-class event opportunities. Furthermore, we are proud to be a part of the Leadville community, which is a significant part of what makes this event series so special.”
Leadville is located 100 miles west of Denver. Participants from 48 states and 21 countries will race on single- and double-track dirt roads that consist of steep climbs and descents ranging from 9,000 to 12,620 feet along the 52-mile out-and-back course. Based on past course results, approximately 65 percent of riders are expected to finish within the event’s 12-hour time limit and receive the coveted Leadville Trail 100 silver and gold belt buckle.
With the acquistion, Life Time Fitness will own:
- Leadville Trail 100 Race Across the Sky, August 14, 2010
- Leadville Trail 100 10K Run, August 15, 2010
- Leadville Trail 100-Mile Run, August 21-22, 2010
- 12/24 Hours of Leadville Mountain Bike Race, September 4-5, 2010
- Leadville Trail Marathon, July 2, 2011
- Leadville Trail Heavy Half Marathon, July 2, 2011
- Leadville Silver Rush 50-Mile Mountain Bike Race, July 16, 2011
- Leadville Silver Rush 50-Mile Trail Run Race, July 16, 2011