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Mountain

Hey Rockstar; How Bad do You Want a Titus?

Would you ink your body for life? Get married in Titus jerseys? Change your name to Rockstar 29'er? Yes, yup and yep? Then read on…

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Just one of the tattoo designs submitted to the Titus "human billboard" contest.
Just one of the tattoo designs submitted to the Titus "human billboard" contest.

The question isn’t whether you want a new Titus mountain bike, it’s more like how bad do you want a, um, free one?

Would you ink your body for life with Titus spelled out to get your butt on a Titus FTM Carbon? Get married in Titus kits so you and your significant other can honeymoon on his and hers Titus X Carbons? How about changing your name — all legal like — to Rockstar 29’er in order to score, of course, a Titus Rockstar 29’er?

If you’re game, Tempe, Arizona-based Titus Cycles is rolling out an “oddvertising” campaign looking for takers in the various contests. So far the first contest, the human billboard, has people submitting their tattoo design ideas along with where they’d want it to go. The top vote-getter will be filmed getting inked and then receive his or her 2010 FTM Carbon, worth a cool $5,170.

“The overall response so far has been overwhelmingly positive,” said Titus Marketing Director Jeff Titone, adding that over the course of a year he built the Titus Facebook fan page to roughly 1,300 people. “In about two weeks time since we launched the contest we’ve been able to bump that number up to 1,800 fans. There’s now 500 more people talking about Titus. On top of that, we’ve had some very creative entries so far.”

And another Titus tattoo contest hopeful...
And another Titus tattoo contest hopeful...

More than likely, your friends already call you Rockstar, so why not take it a step further and make it official — Mr./Mrs. Rockstar 29’er, because your cheap-ass riding partners aren’t gonna buy you a new rig that goes for $6,265.

And finally, if you can convince your fiancé — or more importantly, your future mother in-law — that getting married in Titus racing jerseys is a swell idea, then that pair of X Carbons (valued at $7,600) could be yours.

Titone said the wedding and name-change contests will appear in magazines come May and June to coincide with the full launch of the Rockstar 29’er, which should be widely available by April. Those of you planning fall weddings — or now surely changing from spring — should be well situated for the final part of  Titus’ oddvertising campaign.