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Commencal — known for its high-end downhill, slopestyle, all-mountain, dirt jump and cross-country bikes — is expanding its offerings in the U.S. for 2010-2011 with entry- to mid-level hardtail XC rigs.
The Andorran-based Commencal is introducing its new PSR range of complete bikes into the U.S. featuring cross-country models with retail prices from $549 – $1195. Along with the pricing, Commencal is stepping away from the bicycle industry’s traditional model-year concept.
Owner Max Commencal said in a release that by abolishing the model year, PSR bikes will stay fresher longer in dealer showrooms. While PSR bikes will receive upgrades and revisions as technology and design imperatives dictate, they would not be done on annual basis. Instead, new models would be released on their own individual timetables, according to Commencal.
As a result, the cycle of deep discounting forced on dealers at the end of every season is put to an end. Read Max Commencal’s open letter to the bike industry in its entirety.
“Response to Commencal in the U.S. has been positive since the brand’s re-entry into in the U.S. two years ago,” said Mike Raney, Commencal’s U.S. brand manager. “Dealers have been asking us for price-point models that help them compete in this tough economic climate. With competitive pricing, excellent margins and low buy-ins, dealers can now bring in an affordable line of premium bikes that help differentiate their shop, and without going into serious debt.”