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Brewery Pledges $30K to Trips for Kids

New Belgium Brewing Company will support non-profit cycling organization's effort to get at-risk kids on mountain bikes.

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By Singletrack.com

Trips for Kids announced today that it has been selected to receive a $30,000, two-year capacity-building grant from New Belgium Brewing Company.

The funds will allow TFK, based in San Rafael, California, to provide more support to its chapters striving to get more low-income, at-risk children on mountain bike rides.

“This grant will help the national Trips for Kids organization continue outreach to its regional chapters and to potential chapters,” said founding director Marilyn Price. “Both Trips for Kids and New Belgium Brewing Company share a love of mountain biking, and with New Belgium Brewing Company’s help we can instill this love in more children.”

BREWS, BIKES & BUCKS
Trips for Kids national organization will kick off this year’s fundraising efforts in February at its twelfth annual Brews, Bikes and Bucks fundraising event Feb. 21 at the Broken Drum Brewery in San Rafael, Calif., from 2-6 p.m. with mountain bike pioneers among the guests, great raffle prizes and delicious refreshments.
See www.tripsforkids.org or call Marilyn Price at 415.458.2986 for information.

With its grant from Fort Collins, Colorado-based New Belgium Brewing Company, TFK will further develop strategic marketing and public relations plans that will help generate sponsorship and funding for regional chapters, Price said.

“New Belgium Brewing Company values the Trips for Kids mission and we want to see its programs expand, ” said Kari Fletcher, New Belgium Brewing Company spokesperson. “Trips for Kids opens up the world of cycling to at-risk youth, and we are proud to be part of that endeavor.”

More than 65,000 disadvantaged young people have participated in TFK’s day-long cycling adventures. In addition to outdoor activity, they also enjoy the encouragement of caring adults who teach them about the environment, the importance of healthy choices and satisfaction of accomplishing their goals.

New Belgium established its local grants program to serve and connect with the local communities by donating $1 for each barrel of beer produced. To date, the company has donated $3 million since its inception in 1995. In 2009, New Belgium Brewing Company donated $490,000 to non-profit programs in 20 states.