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Midwest Cycling Series to expand in 2009

The Wisconsin Cycling Series, which spanned a two-day weekend in 2008, is expanding in 2009 into a multi-day format of professionally-produced, high energy cycling events, as the result of a new joint venture between two seasoned Milwaukee-area cyclists and multi-sport event promoters.

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The Wisconsin Cycling Series, which spanned a two-day weekend in 2008, is expanding in 2009 into a multi-day format of professionally-produced, high energy cycling events, as the result of a new joint venture between two seasoned Milwaukee-area cyclists and multi-sport event promoters.

The Wisconsin Cycling Series this season featured a $30,000 purse shared between the Giro d’Grafton twilight criterium in Grafton and the Harbor Centre Family Day and Bike Race in Sheboygan. In 2009, the Wisconsin Cycling Series will be changing its name to the Midwest Cycling Series to allow for additional events outside of Wisconsin.

Lucky Town Events, the partnership between Team Sports President Tom Schuler and Bill Ochowicz, former President of Nova Cycle Sports Foundation, will not only augment the Midwest Cycling Series but will create, execute and promote newly-established high quality cycling and multi-sport events throughout Wisconsin and across the Midwest.

“The promoters are very well respected and have always run extremely organized, safe and well managed events,” says Wisconsin Cycling Association Technical Director Heidi Mingesz.

Combined, Ochowicz and Schuler have over 60 years experience as cyclists and promoters of multi-sport events that are endorsed and supported by the WCA and United States Cycling Federation. Additional partners and investors include well capitalized business owners and cycling enthusiasts
who share Ochowicz and Schuler’s vision of presenting professionally-produced racing events, featuring all race categories, which offer high purses and motivating primes to attract national and
international teams.

“Tom and I are tapping our passion and knowledge to create races that are well organized, high-energy, safe and family-friendly,” says Ochowicz. “Our cycling events will benefit the riders, spectators, host communities and sponsors.”

Continues Ochowicz, “We want to build events that become some of the country’s most respected and anticipated each season…huge purses, coveted primes…just an absolute blast for everyone in attendance.”

Additional details of the Midwest Cycling Series expansion complete with schedule as well as new cycling events in 2009 from Lucky Town Events are forthcoming.