HPC Racing announces 2008 women’s national racing team and title sponsor Altarum

Reston, VA (February 1, 2008) - Following three successful years racing at the regional level, Hefler Performance Coaching (HPC) has expanded its team to compete in a full National racing calendar (NRC) for 2008. HPC is proud to introduce Altarum Institute as a new title sponsor for the NRC team. Formerly known as the HPC/LIST Women’s Cycling Team, HPC has been successful at the regional level producing the Mid Atlantic Best All Around Rider for two of the past three seasons. “We are extremely grateful to Altarum for their belief in our team” said Susan Hefler, Team Director.

Look for Team HPC Powered by Altarum on the NRC circuit in 2008

Reston, VA (February 1, 2008) – Following three successful years racing at the regional level, Hefler Performance Coaching (HPC) has expanded its team to compete in a full National racing calendar (NRC) for 2008. HPC is proud to introduce Altarum Institute as a new title sponsor for the NRC team. Formerly known as the HPC/LIST Women’s Cycling Team, HPC has been successful at the regional level producing the Mid Atlantic Best All Around Rider for two of the past three seasons. “We are extremely grateful to Altarum for their belief in our team” said Susan Hefler, Team Director. “Their support is making it possible for these very talented women to realize their full potential and race at the highest level of U.S. competition”, she added.

“We are really excited about the Altarum partnership with HPC and this group of extraordinary athletes,” said Linc Smith, Altarum’s President and Chief Executive Officer. “We look forward to rooting them on thru the season, of course. And we hope they will inspire others to become healthier and more physically active. On top of that, we have found in this team a group of like-minded systems thinkers. Bike racing is a great example of a system, with each player on the team interacting with others to achieve a defined result. As a group of health systems researchers, all of us at Altarum thought the affiliation was just a natural fit.”

Altarum Institute (www.altarum.org) is a nonprofit health systems research institute. Altarum helps its clients research and apply health systems solutions to improve our nation’s health.

The 2008 National Racing Team includes: Jenette Williams, a fast finisher with numerous NRC podium placings; Kristy Scheffenacker, 3-time MABRA champion and former Colavita Bolla Professional Women’s Cycling Team member; Susan Hefler, Team Director and former Navigator’s and RONA Professional Women’s team member; Michele Bote, a savvy stage racer with over 15 years of racing experience; Lorena Candrian, a climbing dynamo and top finisher in NRC events; Kate Flore, a sprinter and promising all-around rider; and Jennifer Rasmusson, a power house and developing track talent. HPC encompasses both a national (NRC) team and a regional developmental team. For a full roster of all the HPC Cycling Team riders and multisport athletes, visit www.hpcracing.com.

In addition to this new partnership for 2008, LIST Innovative Solutions continues to be the title sponsor for the HPC Women’s Regional Team, Men’s Mountain Bike Team, and multisport athletes. LIST Innovative Solutions, a prime government contractor with 10+ years of Information Technology experience is based in Herndon, VA and owned by Katie Sleep. To learn more about LIST, visit their website at www.listinc.com.

HPC is grateful to the following product sponsors for their generous support:
Specialized Bicycles
Spokes Etc… Bicycle Shops
Tifosi Eyewear
Carb-BOOM! Energy Gel
Accelerade Endurox R4 Partners
CeraSport Hydration
Sportlegs