The High Road professional cycling team announced a partnership with Right To Play in an effort to increase awareness of the charitable organization and in turn help improve the lives of children through the power of sport and play.
“Right To Play’s values and mission align with those of High Road. They develop the values and benefit of sport and play in society. Team High Road focuses on clean and fair sport and upon success won by fair means. We believe in the global work of Right To Play and hope that we can help, “says Team High Road owner, Bob Stapleton.
U.S. National Director of Right To Play, Ahna Machan said the new relationship creates several new opportunities for the organization.
“High Road is a team of 42 elite international cycling athletes whose mission is to win by fair means and to be a driving force towards progress in the sport. The team is bursting with top young talent led by respected leading athletes in the sport. With their mission and common belief system, they have agreed to partner with Right To Play to help raise awareness and funds for our mission in implementing Sport for Development and Peace programs around the globe. We are very excited with this new partnership.”
Right To Play is a non-profit organization led by four-time Olympic gold medalist, and Right To Play President and CEO Johann Olav Koss.
The organization uses specially designed sport and play programs to improve health, build life skills, and foster peace for children and communities affected by war, poverty and disease. It has projects in more than 23 countries in Africa, Asia and the Middle East with focus in four strategic areas, basic education and child development; health promotion and disease prevention, conflict resolution and peace education; and community development and participation. In 2007, some 8,000 Right To Play Coaches engaged more than 400,000 children in regular activities weekly.
Right to Play is also supported by top international athletes from more than 40 countries. The athletes inspire children, are role models for healthy lifestyle choices, and help raise awareness and funding for Right To Play projects. Team High Road aims to help grow the awareness of Right To Play around the world using the high profile of the team and sport of cycling as a platform.
Team High Road is an elite international men’s and women’s cycling team founded on a clear commitment to clean and fair sport. Made up of 42 riders from 16 nations the team has a strong emphasis on developing young athletes, with a majority of the riders aged under 25. The men’s team was 4th in the world In 2007 in number of wins and the women’s team ended the season ranked number one in the world.