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Geargrinder launches new cycling inspired apparel Web site

GEARGRINDER Launches New Cycling Inspired Apparel Website Milwaukee, WI – GEARGRINDER, a new cycling-inspired apparel company created by four avid cyclists, has officially launched its new e-commerce site at www.gear-grinder.com . While the GEARGRINDER "Cycling Inspired Apparel for Your Active Lifestyle" brand draws its inspiration from the cycling culture, the offerings on the website appeal to cyclists and non-cyclists alike as the clothing line is intended for "off the bike" wear.

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GEARGRINDER Launches New Cycling Inspired Apparel Website

Milwaukee, WI – GEARGRINDER, a new cycling-inspired apparel company created by four avid cyclists, has officially launched its new e-commerce site at www.gear-grinder.com . While the GEARGRINDER “Cycling Inspired Apparel for Your Active Lifestyle” brand draws its inspiration from the cycling culture, the offerings on the website appeal to cyclists and non-cyclists alike as the clothing line is intended for “off the bike” wear.

“My partners and I all share a common passion for cycling, and we wanted to create a brand that’s an extension of that “sun on your face, wind at your back” vibe you get when you’re riding. GEARGRINDER cycling-inspired apparel evokes that same feeling … even when you’re off the bike,” says GEARGRINDER co-founder Paul Weaver.

Continues Weaver, “We design cycling-inspired active apparel, not cycling jerseys, but our GEARGRINDER garments are performance-based so you could hop on the bike for a quick ride to the office, take off your helmet, and continue your day in the clothes you rode in on.”

GEARGRINDER garments combine the best of comfort, durability and weight.

Using the GEARGRINDER Carbon Polo as an example of the unique cycling-inspired design, the recycled polyester microfiber garment is embedded with carbon to trap odor, transport moisture, provide evaporative cooling and thermal regulation, and offer UV protection.

GEARGRINDER base layers, outer layers, shirts, jackets, hats and accessories have similar cycling related origins including being performance based in nature or possessing moisture-wicking, anti-microbial properties, longer tails or discreet pockets. The GEARGRINDER line also
incorporates many eco-friendly items. GEARGRINDER products with the GEARGRINDER-created ENVIRODE stamp meet the company’s highest standards of environmental stewardship through use of ecologically-sensitive materials (such as bamboo) fair trade manufacturing, sustainable practices and
social responsibility. Even GEARGRINDER messenger bags, wallets and bags are made from recycled bike tubes. The fairly traded GEARGRINDER Big Gear Blend coffee beans are a great jump start to any day.

GEARGRINDER also donates a portion of the proceeds from each online sale to organizations that use the bicycle as a way to improve the health, welfare and safety of people and the planet. From a list of select organizations, customers are empowered to select the one to which they want GEARGRINDER to make the donation

“Our Give Back initiative stems from the GEARGRINDER founders’ desire to give back to the cycling community,” says Weaver. “These organizations all use the bicycle to promote safe bike routes, protect the environment, fight childhood obesity, and more…incredible programs that we want to
help promote and sustain.”

GEARGRINDER is a major sponsor of the ABD/GEARGRINDER Pro Development Team and Team GEARGRINDER, one of Wisconsin’s longest-running and largest multi-sport clubs comprised of road, mountain bike and triathlon teams.