December 8, 2009, Houston Texas:
The famed Italian frame builder De Rosa is to be the official bicycle sponsor of the Fly V Australia professional cycling team in 2010.
De Rosa is one of the oldest and most revered names in Italian bicycle manufacturing and continues to manufacture elegant and revolutionary frames in Italy where the highest standards of design and production are maintained. De Rosa believes that it has aligned with a racing program that mirrors its philosophy and passion for quality, performance, innovation and excellence.
De Rosa will supply a selection of its race proven models to Fly V Australia. The team will race and train on a combination of De Rosa’s finest bikes including the new King 3RS and Merak frames as well as the classic Neo Pro and super sleek Formula Crono. The bikes will be elegantly dressed with Sram Red and Force group sets combining classic Italian design heritage with cutting edge American technology and efficiency.
Fly V Australia’s title sponsor is the international wing of Sir Richard Branson’s Virgin Blue airlines, and will be entering its second year as a UCI Continental team racing the North American calendar. In 2009, the team has won over 90 races including over 60 in USA, and has finished the season strongly with international success at the Tour of Tasmania & the Jayco Herald Sun Tour. The Team’s 2010 objectives include not only improving on the 2009 total wins but also racing to win the NRC.
“We had a great inaugural season and I think we have made some strong moves to strengthen and balance the team’s roster for 2010. We will be announcing the full roster shortly and I think you will see that the strength of our lineup may only be eclipsed by the quality of the cycling industry support we have assembled. Certainly De Rosa and SRAM are two of the most sought after brands in the industry and we are proud to have them as part of our family.” Commented Team owner Chris White
Trialtir USA, the exclusive distributor of De Rosa in the USA and company CEO Massimo Bartolini is excited about the new relationship saying. “I think 2010 is going to be a great year for the cycling industry and especially for De Rosa and the Trialtir brands, I am happy to announce the sponsorship of what I believe will be among the most competitive teams in North America. I am especially happy to be working with some riders and management that we have had success with in the past. The Fly V program represents more than just a sponsorship opportunity for De Rosa, but a great opportunity to gain valuable R&D information for all of our brands. The Fly V organization has Great Spirit and camaraderie, and we want to bring that culture, enthusiasm, and performance experience to our dealers around America.” Other Triatir USA brands that will be sponsoring the team include Diadora shoes, Santini clothing, Stella Azzurra bar, stems & tape, and LAS helmets.
Learn more about Fly V Australia, and Trailtir USA on their respective websites:
www.pegasusracing.com.au and www.trialtir-usa.com .