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By VeloNews Interactive
Soft-drink maker Diet Rite is the latest entrant into the world of cycling sponsorship, as on Tuesday the company announced plans to back a women’s road team. The deal is part of an agreement with Boulder, Colorado-based Podium Sports Management, Inc.
While the team is new, the names on the roster are familiar. The core is made up of the defunct Proctor & Gamble team. Among the riders are Cheryl Binney, Kori Kelly, Mina Pizzini and Joanne Kiesanowski. Also on board are Tina Mayolo-Pic and Cybil DiGuistini, who returns to North America after a season in Europe. Rounding out the roster are junior track world’s silver medalist Sarah Hammer and Colorado criterium specialist Kerry Soraci.
The Diet Rite Women’s Cycling Team will compete in a full national schedule starting with the NRC opener in Merced, California, on March 2-3.
“I’m very excited about the new roster and having Diet Rite on board as our title sponsor,” said Jeff Corbett, director of the Diet Rite team. “These women are coming to compete, and I think they’ll surprise a lot of people this season.”
The team will ride Masi bikes. Other sponsors include Time, Bell, Rudy Project, Verge, and Cane Creek. Once the season starts, consumers and fans can follow the Diet Rite team every week at www.TeamDietRite.com.